Growth Lead

5 hours ago


London, Greater London, United Kingdom Growth & Company Full time

Our client, a fast-growing AI-led software business, is looking for a Growth Marketing Lead to help accelerate their next stage of expansion.

What You'll Do

  • Own the acquisition engine: test, learn and scale the channels that drive new users.
  • Build, validate and scale acquisition across paid social, search, affiliates, creators and explore new channels (e.g. podcasts, OOH).
  • Improve the customer journey end-to-end: optimise website, mobile and email touchpoints to drive conversion, retention and advocacy, partnering closely with the product growth lead.
  • Manage brand media budget and decide how to allocate spend to drive awareness.
  • Dive into customer insights to truly understand their behaviours, motivations and needs, informing messaging and creative that lands.
  • Turn the brand narrative into high-performing messages, audiences and creative.
  • Own budget and efficiency metrics, including CAC, ROI and channel health.
  • Partner with Brand and Creative Studio to produce high-impact ads and iterate quickly.
  • Build the growth marketing stack: measurement, attribution, dashboards and experiment frameworks.

Who You Are

  • A hands-on growth operator with strong performance instincts.
  • A builder who enjoys launching from scratch, experimenting and finding creative ways to grow.
  • Analytical and structured - you think in hypotheses, loops and learnings.
  • Able to balance brand with performance, adapting creative to drive impact without compromising quality.
  • Comfortable getting into the weeds of channels while also thinking strategically.
  • Fast-moving and action-oriented
  • Collaborative, working closely with Brand, PMM, and Product to connect story, messaging and performance.

How Success Will Be Measured

  • Clear understanding of which channels work, why and how to scale them.
  • CAC improves over time with strong visibility into performance drivers.
  • A consistent cadence of weekly experiments - fast learning, fast iteration.
  • Paid campaigns feel on-brand and deliver measurable results.
  • Growth runs with clarity: hypotheses, measurement, insights, next steps.
  • A repeatable, predictable acquisition engine is in place.

Why Join

  • Shape the growth function from the ground up - build, own and influence rather than inherit.
  • Be part of a product users love, with strong traction and a big vision.
  • Work in a culture that values creativity, curiosity and autonomy, giving you room to experiment and innovate.
  • Be early in a fast-growing AI-led software company, with significant opportunity to influence the company's trajectory.

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