Growth Lead
5 hours ago
Our client, a fast-growing AI-led software business, is looking for a Growth Marketing Lead to help accelerate their next stage of expansion.
What You'll Do
- Own the acquisition engine: test, learn and scale the channels that drive new users.
- Build, validate and scale acquisition across paid social, search, affiliates, creators and explore new channels (e.g. podcasts, OOH).
- Improve the customer journey end-to-end: optimise website, mobile and email touchpoints to drive conversion, retention and advocacy, partnering closely with the product growth lead.
- Manage brand media budget and decide how to allocate spend to drive awareness.
- Dive into customer insights to truly understand their behaviours, motivations and needs, informing messaging and creative that lands.
- Turn the brand narrative into high-performing messages, audiences and creative.
- Own budget and efficiency metrics, including CAC, ROI and channel health.
- Partner with Brand and Creative Studio to produce high-impact ads and iterate quickly.
- Build the growth marketing stack: measurement, attribution, dashboards and experiment frameworks.
Who You Are
- A hands-on growth operator with strong performance instincts.
- A builder who enjoys launching from scratch, experimenting and finding creative ways to grow.
- Analytical and structured - you think in hypotheses, loops and learnings.
- Able to balance brand with performance, adapting creative to drive impact without compromising quality.
- Comfortable getting into the weeds of channels while also thinking strategically.
- Fast-moving and action-oriented
- Collaborative, working closely with Brand, PMM, and Product to connect story, messaging and performance.
How Success Will Be Measured
- Clear understanding of which channels work, why and how to scale them.
- CAC improves over time with strong visibility into performance drivers.
- A consistent cadence of weekly experiments - fast learning, fast iteration.
- Paid campaigns feel on-brand and deliver measurable results.
- Growth runs with clarity: hypotheses, measurement, insights, next steps.
- A repeatable, predictable acquisition engine is in place.
Why Join
- Shape the growth function from the ground up - build, own and influence rather than inherit.
- Be part of a product users love, with strong traction and a big vision.
- Work in a culture that values creativity, curiosity and autonomy, giving you room to experiment and innovate.
- Be early in a fast-growing AI-led software company, with significant opportunity to influence the company's trajectory.
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