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Performance Marketing Lead

2 weeks ago

London, Greater London, United Kingdom BoF Careers Full time £100,000 - £150,000 per year

The Role
You'll own and lead our performance marketing function, working closely with our external agency to deliver profitable growth across all paid digital channels. This role suits someone who is hands-on, commercially minded and confident in setting the direction, challenging partners, and ensuring results.

Key Responsibilities
Agency Management

  • Act as the primary day-to-day contact for our paid media agency.
  • Set strategy, targets and priorities, ensuring the agency is aligned with business goals.
  • Review and challenge weekly performance, optimisations and testing plans.
  • Hold the agency accountable for spend efficiency, ROAS, CAC and growth.

Paid Media & Growth

  • Oversee paid search, paid social, display and remarketing strategies across Google, Meta, TikTok and emerging channels.
  • Lead campaign planning, budget allocation and channel prioritisation.
  • Ensure performance creative and messaging reflect both brand and commercial needs.

Data, Analytics & Reporting

  • Own all performance KPIs across CAC, ROAS, MER, LTV, contribution margin and attribution.
  • Deliver weekly and monthly performance reports with clear insights and actions.
  • Drive a structured testing roadmap across creative, audiences, bidding and landing pages.

Creative Collaboration

  • Brief Creative on performance-focused content needs (UGC, motion edits, hooks, etc.).
  • Use insights to inform creative direction, storytelling angles and optimisations.
  • Ensure creative output from both agency and internal teams is aligned and effective.

Cross-Functional Alignment

  • Partner with E-commerce on forecasting, stock priorities, product pushes and deadlines.
  • Work closely with Merchandising on best-sellers, new drops and sell-through.
  • Collaborate with Brand to ensure consistency in tone, positioning and messaging.

Agency Management

  • Act as the primary day-to-day contact for our paid media agency.
  • Set strategy, targets and priorities, ensuring the agency is aligned with business goals.
  • Review and challenge weekly performance, optimisations and testing plans.
  • Hold the agency accountable for spend efficiency, ROAS, CAC and growth.
  • Skills & Experience
  • 4+ years in performance marketing, ideally with DTC fashion or consumer brands.
  • Strong experience managing or working with performance media agencies.
  • Excellent understanding of Meta Ads, Google Ads, attribution and performance metrics.
  • Confident with GA4, Looker/BI tools and data-driven decision-making.
  • Proven track record of scaling spend while improving ROAS/CAC.
  • Strong understanding of performance-led creative.
  • Commercial, organised and comfortable in a fast-moving, high-growth environment.

What We're Looking For

  • A confident operator who can lead an agency but isn't afraid to get hands-on.
  • Someone analytical, curious and commercially sharp.
  • A strong communicator who can translate performance into clear, actionable strategy.
  • Someone excited to help build a modern, responsible fashion brand.