Lead Performance Marketing Manager

1 week ago

London, Greater London, United Kingdom Updraft Full time £60,000 - £70,000 per year

About Updraft

We're Updraft - the app for smarter credit. Our mission is simple:
Credit that lifts you.
We help people pay off costly borrowing, spend wisely and build lasting confidence with credit use. As we continue to grow, we're entering an exciting new phase - bringing Updraft to TV audiences for the first time in 2026.

The Opportunity

We're looking for a hands-on, analytical and creative performance marketer who can bridge the worlds of digital data and brand-building.

You'll manage the day-to-day performance of our digital media and advance our attribution model to uncover how every touchpoint - from TikTok to Google - drives our growth.

This is a role for someone who's as comfortable diving into log-level data and building attribution frameworks as they are exploring how media exposure shifts brand search, conversion rates and LTV.

What you'll do

  • Own paid performance across Meta, Google, TikTok and emerging channels, with clear CAC, ROAS and LTV accountability.
  • Lead the creative pipeline with the Design team: write sharp briefs, plan test matrices, set learning agendas, and manage the flow of assets for always-on and bursts.
  • Install creative ops discipline: naming conventions, version control, rapid feedback loops, and asset performance dashboards so the best ideas scale fast.
  • Champion experimentation across bidding, audiences and creative formats, shipping structured tests and clear readouts.
  • Connect brand to performance: quantify how TV, PR, BVOD, YouTube and other ATL touchpoints lift search, conversion and LTV.
  • Advance attribution: partner with data engineering to validate and operationalise our MTA (multi-touch attribution) model and incrementality tests.
  • Report with clarity: surface insights, not just numbers, and recommend next actions to the CGO and leadership.
  • Keep us compliant: ensure creative and claims align with FCA guidance for social and paid channels.

What You'll Bring

  • 5+ years of hands-on performance marketing experience, ideally in B2C fintech, mobile app, or consumer brand environments.
  • You have platform mastery across Meta, Google, TikTok. Having managed serious budgets - ideally £5m+ - you know how to squeeze every bit of performance out of each channel.
  • Strong grasp of incrementality testing, MMM and MTA and how they coexist.
  • Deep familiarity with GA4, Heap, MMPs; comfort building reports in MI platforms like QuickSight, Looker, Tableau etc. High analytical fluency - Excel/Google Sheets, pivot tables; SQL or Python a plus.
  • Creative instincts and curiosity: you understand what drives attention and conversion to UK consumers.
  • Calm in complexity - you enjoy big data sets, messy attribution paths, and finding signals in noise.
  • Bonus points for experience integrating brand media (TV, BVOD, YouTube, OOH) into digital performance strategy.

You'll Thrive Here If You

  • Love being the bridge between data science, media buying and creative thinking.
  • Are happiest when buried in dashboards and experiments, turning complexity into clarity.
  • See yourself as a commercial thinker who can quantify creative impact.

Benefits

  • Competitive salary (£60–70k depending on experience)
  • Private medical and dental insurance
  • 25 days annual leave + UK bank holidays
  • Hybrid working (2 days in-office, London)
  • Financial wellbeing support via Mintago

In Summary

We're looking for the rare mix of
quantitative analyst and creative marketer
- someone who can zoom in on the data, zoom out to the brand, and make both work harder together.

  • Performance Marketing Lead

    4 days ago

    London, Greater London, United Kingdom Smart Group Full time £60,000 - £80,000 per year

    Why Smart?Look forward to working with Australia's leading and most trusted provider of Employee Management Services, making the benefits of salary packaging, novated leasing, and fleet management readily available to employers and their employees.Working at Smart offers more than a job. It is a dynamic workplace that matches the enthusiasm for the work you...

  • Senior Marketing Manager

    4 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £50,000 - £80,000 per year

    Senior Marketing Manager – B2B Subscriptions – LondonThis is a hybrid role – 2-3 days per week in Central LondonSalary is up to £60k Basic with a £10k Bonus + Superb Benefits*You must have 5+ years B2B subscriptions or SaaS product marketing experience to be considered*About the RoleWe're looking for an experienced Senior Marketing Manager to lead...

  • Performance Marketing Manager

    1 week ago

    London, Greater London, United Kingdom WeAreAspire Full time

    Performance Marketing Manager | AI Tech | £70k | Central London (3 days a week)AI is changing everything, and here's your chance to be part of it.We're hiring aPerformance Marketing Managerfor one of London's most exciting AI tech scale-ups, a business that's disrupting one of the world's largest industries and growing fast across international markets.This...

  • Performance Marketing Lead

    2 days ago

    London, Greater London, United Kingdom Canva Full time

    Job DescriptionJoin the team redefining how the world experiences design.Hiya, g'day, mabuhay, kia ora, 你好, hallo, vítejteThanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.Where And How You Can WorkThe buzzing Canva London campus features...

  • Performance Marketing Manager

    6 days ago

    London, Greater London, United Kingdom Addepar Full time £60,000 - £90,000 per year

    Who We AreAddepar is a global technology and data company that helps investment professionals provide the most informed, precise guidance for their clients. Hundreds of thousands of users have entrusted Addepar to empower smarter investment decisions and better advice over the last decade. With client presence in more than 50 countries, Addepar's platform...

  • Performance Marketing Manager

    2 days ago

    London, Greater London, United Kingdom Addepar Full time

    Who We AreAddepar is a global technology and data company that helps investment professionals provide the most informed, precise guidance for their clients. Hundreds of thousands of users have entrusted Addepar to empower smarter investment decisions and better advice over the last decade. With client presence in more than 50 countries, Addepar's platform...

  • Performance Marketing Manager

    1 week ago

    London, Greater London, United Kingdom Nexford University Full time £50,000 - £80,000 per year

    About the Role (fully remote)We're looking for a Performance Marketing Manager to help drive qualified applicants, efficiently across our paid media channels. Prior experience in driving full-funnel conversions fully online is essential for this role.You'll support campaign setup, tracking, and optimization across Meta, LinkedIn, and Google, while also...

  • Performance Marketing Manager

    11 hours ago

    London, Greater London, United Kingdom Catalyst Full time

    The RoleAs a Paid Media Manager, you'll be supporting the Head of Strategy and Performance Marketing Leads on the execution and reporting of global paid social campaigns on Meta (and most likely TikTok), managing large, always-on budgets of >£50K per month - optimising to performance KPIs of ROAS or CPA. As a performance marketing expert, you'll be...

  • Marketing Performance Manager

    1 week ago

    London, Greater London, United Kingdom Covantec Full time

    About ConvatecPioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our...

  • Senior Event Marketing Manager

    4 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £60,000 - £120,000 per year

    Senior Events Marketing Manager – International B2B EventsLocation:Central London (Hybrid – 2-3 days per week in office)Salary:Up to £60, % bonus + exceptional benefits packageTravel:Exciting opportunities to attend global events across the US, Asia, Europe & AfricaWhy This Role?Join a market-leading B2B publishing and conferences powerhouse and take...