SDR Team Leader

1 week ago

London, Greater London, United Kingdom 22b017f3-2f95-42c6-b089-5adce8463dcb Full time £70,000 - £110,000 per year
About Us

We heard you might be looking for a new opportunity sunday might be the perfect stop for you. Just in case you haven't heard, sunday is an exciting and thriving FinTech (or FunTech) startup that's changing the way payments are made in restaurants across the world. We are saving millions of people minutes at the end of their meal with the simple scan of a tiny 4x4cm QR code. The coolest thing is we are growing quickly and possibly have the perfect position for you.

About the Role

The SDR Team Leader is responsible for managing, coaching, and developing the Sales Development Representative (SDR) team to consistently generate high-quality pipeline. This role combines hands-on prospecting expertise with strong leadership to ensure the team meets activity, qualification, and pipeline targets.

Key Responsibilities
Team Leadership & Management
  • Lead, coach, and motivate a team of SDRs to achieve individual and team KPIs.
  • Provide regular 1:1s, performance reviews, and structured coaching sessions.
  • Support recruitment, onboarding, and ongoing training of new SDRs.
    Foster a culture of accountability, resilience, and continuous improvement.
Pipeline Generation & Performance
  • Own SDR pipeline targets and ensure consistent delivery of qualified opportunities.
  • Monitor activity levels, conversion rates, and quality of outreach across channels.
  • Identify areas for improvement and implement initiatives to improve SDR effectiveness.
  • Collaborate with Account Executives to ensure smooth handover of qualified leads.
Operations & Process Improvement
  • Optimise SDR workflows, cadences, and messaging across email, phone, social, and events.
  • Work with Revenue Operations to improve lead routing, reporting, and tech stack usage.
  • Analyse performance data to refine targeting, segmentation, and outreach strategies.
  • Ensure CRM hygiene and adherence to qualification frameworks (e.g., MEDDIC, BANT, or your preferred methodology).
Cross-Functional Collaboration
  • Partner closely with Marketing to improve lead quality, campaign alignment, and feedback loops.
  • Collaborate with Product and Customer Success to maintain a deep understanding of value propositions, personas, and customer pain points.

Support the Head of Commercial in developing and refining GTM plans.

About You
  • Proven experience as a high-performing SDR/BDR, with at least 1–2 years in a team lead or mentoring role.
  • Strong understanding of outbound sales methodologies and modern prospecting techniques.
  • Experience using CRM platforms (e.g., Salesforce, HubSpot) and sales engagement tools.
  • Excellent communication skills with the ability to coach, inspire, and influence.
  • Data-driven mindset with the ability to turn insights into actionable improvements.
  • SaaS or tech-sector experience is highly desirable.
  • Enthusiastic, positive, and driven to support SDR growth and success.
  • Strong organisational skills with the ability to manage multiple priorities.

  • Collaborative, open, and able to give and receive constructive feedback.

  • Confident, proactive problem-solver.

  • Comfortable working in a fast-paced, high-growth environment.
Compensation, Perks & Benefits
  • Competitive salary and stock options
  • 100% health coverage for you
  • The unique opportunity to take part in transforming the world of payments
  • Growth opportunity with a fast-growing start-up

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