China Digital Marketing Specialist

About 11K Consulting

Founded in 2015 and based in London and Shanghai, 11K Consulting is a China-specialist communications consultancy helping overseas brands unlock the potential of Chinese high-net-worth individuals (HNWIs) and affluent consumers.

We partner with some of the world's most respected names in luxury real estate, design & architecture, hotels, and lifestyle in the UK, Europe, Middle East and Canada, bridging cultural and commercial opportunities between the UK and China.

At 11K, we pride ourselves on our cross-cultural expertise, supportive and high-performing team culture, and commitment to professional growth. You'll join an agile and creative thinking team working across exciting international luxury property and destination brands, with flexibility to work in China and the UK, contribute, and make a visible impact.

The Role: China Digital Marketing Specialist

We are seeking an experienced WeChat and RedNote digital marketer with a strong agency background and proven ability to deliver results for luxury property, hotel, and destination clients.

This role is execution-focused, you'll independently manage and implement campaigns, produce content, and report on performance with an effective commercial result in mind. You must have a deep understanding of platform restrictions around property and hospitality marketing in China, and know how to create compliant yet engaging content that achieves measurable impact.

We're looking for someone who brings both creativity and commercial focus, thrives in a fast-paced, multi-client agency environment, and can back up their work with solid campaign data.

1. WeChat & RedNote Campaign Execution

• Act as the brand account holder and execute social media campaigns independently for luxury property, hotel, and lifestyle brands across WeChat and RedNote.
• Manage content calendars, posting, engagement, and community growth.
• Create or localise content that resonates with Chinese audiences while reflecting UK/international brand tone.
• Collaborate closely with project leads to ensure brand consistency and utilise to a certain degree of designers and copywriters.
• Adapt to and optimise within the advertising and content restrictions of these platforms.

2. Collaboration and Stakeholder/Influencers Engagement

• Build relationships with external partners, including media agencies and influencers in the real estate sector.
• Drive and execute influencer campaigns that focus on generating sales enquiries/bookings in London and abroad

3. Campaign Analysis & Reporting

• Use analytics platforms (e.g., Baidu Analytics, Xinhong) to track and measure the effectiveness of marketing campaigns.
• Identify insights and recommendations for continuous improvement.

4.  Client communications and Support

• Act as the day-to-day contact for clients—building trust, managing expectations, and retaining and growing clients.
• Assist with developing new business proposals, creative ideas, and presenting pitches when required

What We're Looking For (Must-Haves)

 Agency experience — 3-6 years in a fast-paced agency serving clients.

 Hands-on solid experience managing WeChat Official Accounts, Video Channels and RedNote campaigns.

 Proven understanding of content and advertising restrictions for property and hospitality in China.

 Strong understanding of digital marketing techniques, including GEO, SEO, SEM, content marketing.

Proficiency in digital marketing tools and analytics platforms.

 Ability to show tangible campaign growth data (followers, engagement, enquiries, or conversions).

 Fluent in Mandarin Chinese (written & spoken) and English.

 Independent, detail-oriented, and results-driven professional.

Preferred Attributes

• Has studied or lived in the UK or similar countries, with strong cultural and brand understanding
• Familiarity with UK luxury property, hotel, or lifestyle sectors
• Skilled in influencer collaborations, cross-border marketing tools, and performance tracking

Why Join 11K

• Work with prestigious international luxury brands and gain cross-market exposure
• Join a supportive, global team culture that values creativity, accountability, and growth
• Competitive pay and opportunity to grow with a fast-evolving international consultancy
• Performance-based annual bonus (not guaranteed)
• Enjoy a flexible or project-based fully remote working model or hybrid working, 2 days in the office if you are based in London
• Working aboard for a period of times when met years of working requirement if you are in the UK
• Ongoing training and professional development opportunities
• Clear career path programme and regular performance review
• Regular team socials and networking events