Head of Digital Marketing

Please note: 1 day working in Liverpool St. Office and 4 days from home but may vary.About KervKerv is a next-generation technology partner helping organisations achieve sustainable transformation. We bring together specialist practices in cloud digital compliance customer experience and AI aligned by a common purpose to do good with technology.The OpportunityThis is a pivotal role in the evolution of Kervs marketing approach. Its a chance to build and lead a digital centre of excellence that acts as an in-house agency for our proposition marketeers and MDs ensuring Kerv shows up consistently clearly and with measurable impact across the entire funnel.Youll take ownership of the end-to-end digital customer journey from website and paid channels through to email nurture CRM integration and attribution. Youll work directly with the CMO and practice MDs to shape digital strategy by persona and audience while developing your team into deep specialists who can deliver at pace.Key ResponsibilitiesDigital Strategy & LeadershipDefine and deliver Kervs digital vision and strategy aligned to customer personas and proposition journeys.Act as strategic advisor to the CMO and practice MDs helping to build digital strategies that target the right audiences with the right message.Lead develop and inspire the digital team to create specialist capability across SEO Content PPC CRM automation reporting and web.Customer Journey & Funnel OwnershipTake full ownership of the digital funnel : from awareness (SEO paid social) through consideration (website content nurture) to CRM handover.Unify website and Dynamics Marketing handoff ensuring every lead is captured scored nurtured and tracked into sales.Build persona-led journeys and reporting dashboards that show marketings impact across propositions and buyer stages.Digital Execution & InnovationOversee delivery across all digital channels : SEO paid media PPC social affiliates display email and automation.Drive continuous optimisation of campaigns copywriting A / B testing and CRO.Stay ahead of industry trends and competitor activity to keep Kerv at the cutting edge of digital marketing.Ensure digital content copy and campaigns are reviewed for tone alignment and brand consistency (in collaboration with the Comms team).Performance & ReportingDevelop and maintain end-to-end reporting tracking performance by proposition persona and funnel stage.Analyse performance data to draw insights and inform strategy; present to CMO and senior stakeholders regularly.Demonstrate clear attribution of digital marketing to pipeline opportunities and revenue.Ensure digital KPIs are aligned to wider marketing and business goals.What Were Looking ForProven experience leading digital marketing at scale ideally in a B2B or technology / services context.Strong grasp of the full digital toolkit : SEO PPC paid social email nurture automation CRM integration analytics.Experience building and managing high-performing digital teams.Track record of creating persona-driven digital strategies and reporting funnel performance to senior leadership.Ability to balance strategic thinking with operational excellence.Confident communicator able to partner with MDs and proposition leads as a trusted advisor.What We OfferThe opportunity to shape and own Kervs digital marketing function during a pivotal stage of growth.Direct collaboration with the CMO and senior leadership team.A role with clear impact and growth opportunities : building a team that influences multi-million-pound transformation programmes.A supportive award winning values-led culture.Competitive salary and benefits.You will live the Kerv valuesDo The Right ThingBuild FutureThink Customer FirstTeam Is EverythingSpread Good VibesAt Kerv were building something special and were building it to last. We want everybody to feel valued included and love working together. With an uncompromising pursuit of amazing employee experience we always strive to do the right thing. We believe and will relentlessly promote and support the power of diversity equality and belonging through collaboration and creating exceptional solutions together.Required Experience :DirectorKey SkillsDigital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead GenerationEmployment Type : Full-TimeExperience : yearsVacancy : 1 #J-18808-Ljbffr