China Market Publishing Expert

2 days ago

London, United Kingdom Tencent Full time

**团队介绍**:
Level Infinite 是腾讯旗下国际游戏业务品牌，致力为全球玩家带来充满乐趣、原汁原味的游戏体验，让玩家随时随地进入游戏世界；并通过打造包容、互通、便捷的玩家社区，促进分享交流。

Level Infinite为合作工作室提供一系列支持及服务，助力其释放产品潜能。

Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏，并与合作工作室联手推出了来自Fatshark的《战锤40K：暗潮》、Funcom的《沙丘：觉醒》、Inflexion Studios的《夜莺》在内多款产品。

**岗位职责**:
As a senior market expert, you will assist overseas game portfolio studios in developing China G2M strategies, covering market positioning, user insights, localization, channel distribution, marketing, and partner collaboration. With deep expertise in China’s gaming policies, player preferences, and competitive landscape, you will help international teams mitigate risks, enhance localization success, and drive efficient cooperation with local partners.

1. G2M Strategy Development
- Analyze China’s gaming market trends, competitor dynamics, and user behavior for assigned overseas games (primarily PC titles), and develop end-to-end market entry strategies (pricing, launch timeline, channel selection, etc.).
- Design integrated marketing plans tailored for China (including UA strategies, social media operations, community management, and IP collaborations), oversee execution, and track performance.
- Provide localization recommendations (e.g., cultural adaptation, policy compliance) to align with Chinese player preferences and regulatory requirements.

2. Partnership Management
- Engage with local publishers, distributors, ad platforms, KOLs/KOCs, and third-party vendors (e.g., localization services) to establish long-term partnerships.
- Support portfolio companies in contract negotiations, optimizing pricing, revenue-sharing models, etc.
- Strictly adhere to Tencent’s internal procurement and risk control policies.

3. Regulatory & Compliance Support
- Collaborate with internal teams to interpret China’s latest gaming regulations (licensing, content review, minor protection laws), guide compliance adjustments, prepare documentation, and develop contingency plans for potential risks.

**岗位要求**:

- Experience: 8+ years in China game market/publishing, with 3+ years focused on launching overseas PC games in China (0-to-1 market entry expertise required).Track Record: Successfully led the China launch of
- 2 games from global studios
- Network: In-depth knowledge of China’s key gaming channels, media, influencers, and vendors ; ability to fast-track partnerships.
- Language/Culture: Fluent in English and Mandarin (daily teamwork with domestic and global teams ); strong intercultural coordination skills.
- Education: Bachelor’s degree or higher; global study/work experience preferred.
- Soft Skills: Resilience, self-motivation, market acuity, and exceptional communication. Passion for gaming (avid gamer preferred).

**腾讯致力于提供平等就业机会**:
在腾讯，我们始终秉承平等就业机会的原则，致力于为每一位员工打造公平、包容的工作环境。我们坚信，多元的声音能够激发出无限的创新活力，推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围，帮助每一位员工找到属于自己的舞台，以实现个人及共同的发展目标。

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