Head of Performance Marketing
1 day ago
In 2025, we will be rolling out worldwide our new TMS (Transport management solution) Parcelhero Pro, which enables retailers to pay a monthly subscription to centralise all orders and ship on their own carrier accounts using our cutting-edge shipping platform.
At ParcelHero, we foster a collaborative and innovative culture where every team member's voice matters. We're a fast-paced, remote-first company that values initiative, adaptability, and a strong sense of ownership. If you're someone who thrives in a dynamic, ambitious, and forward-thinking team, you'll fit right in with us.
About the Role ParcelHero seeks a Head of Performance Marketing to drive significant growth and optimize our marketing budget across paid digital channels for both our price comparison site and ParcelHero Pro. This hands-on role will lead our SEM and SEO strategy, oversee paid media campaigns, and collaborate with cross-functional teams to implement innovative growth initiatives. The priority is to drive a higher volume of inbound leads and user acquisition that ultimately convert to customers and revenue for ParcelHero.
What will you be doing?
Strategy and Execution: Develop and execute a comprehensive performance marketing strategy, including SEM, SEO and other paid media channels (e.g., Google Ads, social media advertising, display advertising).
Channel Optimization: Continuously optimize marketing channels to maximize ROI, focusing on user acquisition, activation, engagement, and retention for both B2C and B2B audiences.
Cross-Functional Collaboration: Partner with Product Marketing, Sales, Operations, Analytics, and Creative teams to align marketing efforts and drive business growth for both the ParcelHero price comparison platform and ParcelHero Pro.
Data-Driven Decision Making: Leverage analytics tools (e.g., Google Analytics, Google Tag Manager) to track performance metrics, identify trends, and inform data-driven decisions across all performance marketing activities.
Budget Management: Manage and optimize the marketing budget to ensure efficient allocation of resources across all paid channels. What are we looking for?
- Demand Generation / Paid Media: Demonstrated track record in performance marketing acquisition marketing, both B2C and B2B, including experience managing a significant budget across paid channels such as, Google, Microsoft, Meta, X, TikTok, Reddit, Quora, Shopify, YouTube, StackAdapt, etc.
- Budget Development, Lead Forecasting: Experience in shaping the planning and execution of multiple, complex marketing programs, integrated digital marketing campaigns, experimentation, and ROI monitoring.
- Analytics: Deep analytics background and a high degree of proficiency with data tools with the ability to synthesize, analyze, and interpret data (including KPI reports) and translate them into actionable steps.
- Industry Experience: Experience working with consumer and B2B brands, ideally with exposure to the e-commerce or logistics sectors. Experience with a price comparison website or a shipping platform is a plus.
- Feedback Management: Comfortable providing creative feedback and managing feedback processes related to ad creatives and landing pages.
- Leadership Presence: Strong leadership presence, capable of creating buy-in across an interdisciplinary talent set.
- Workflow Optimization: Solid experience applying workflow tools and management systems to optimize resource productivity, deliver work on time, anticipate plan changes and adjustments, and proactively seek stakeholder input to align expectations.
- Advertising Knowledge: Well-versed in all advertising mediums and their appropriate usage, including social media, display, SEM, SEO and mobile channels.
- Data-Driven Insights: Leverage research, analytics, and brand insights to optimize and improve campaign performance.
- Business Acumen: Demonstrated experience building personal knowledge of the parcel delivery and e-commerce landscape.
- Organisational Skills: Thrives in a fast-paced, remote-first growth environment, is highly organized, detail-oriented, and can multitask effectively.
- Direct responsibility for an SEM budget exceeding GBP £10 Million PA.
- 5+ years of experience in performance marketing, with a proven track record of driving growth and ROI in both B2C and B2B contexts.
- Technical Skills: Expert proficiency in Google Ads, Microsoft Ads, Meta Ads, Reddit Ads, Quora Ads, X Ads, TikTok Ads, YouTube Ads, CTV/OTT Ads, Remarketing / Retargeting Ads, Shopify Ads, Google Analytics, Google Tag Manager, and other relevant marketing tools such as CRM and marketing automation platforms like Salesforce &/or HubSpot.
- Experience with A/B testing, conversion rate optimization, and leveraging testing platforms.
- Excellent communication and organization skills in a remote setting.
- Experience with project management or workload management systems.
- Bachelor's Degree in Marketing, Business, or a related field.
Other information - Min 20 MB broadband connection required. - You need to provide your own IT equipment.
ParcelHero is an equal-opportunity employer, we value diversity.
-
Head of Performance Marketing
6 days ago
London, Greater London, United Kingdom Harnham Full time £130,000 - £156,000 per yearHead of Performance Marketing (Contract)Digital Marketing AgencyLondon - Hybrid£500-£600 per day - Outside IR35Are you a digital-first leader with deep experience across paid media, SEO, and performance marketing? We're working with a specialist digital agency looking for a Head of Performance Marketing to drive delivery excellence, strengthen their...
-
Head of Marketing
1 day ago
London, Greater London, United Kingdom The Reddit Marketing Agency Full time £60,000 - £120,000 per yearHead of Marketing - Full Time, RemoteOverviewWe are looking for a Head of Marketing who can strengthen our brand, grow awareness, and drive consistent demand. This role suits someone who understands modern content strategy, organic search, and the shift toward AI influenced discovery. You will own the full marketing engine, set clear direction, and build a...
-
Head of Marketing – Content
2 weeks ago
London, Greater London, United Kingdom Performance Bullet Full time £60,000 - £120,000 per yearHello Future Caffeine ComradeSteven Bartlett told me that successful e-commerce brands must operate likefull-time media agencies.You're the person to build itPerformance Bullet (formerly Caffeine Bullet) is an energetic, fast-growing performance nutrition brand backed byDragons' Den's Steven Bartlett and Peter Jones. Our hero product is an award-winning...
-
Head of Performance Marketing
2 weeks ago
London, Greater London, United Kingdom Post Office Ltd Full time £60,000 - £120,000 per yearSummarySalary: Competitive Salary & BenefitsGrade: 4Reporting Line: Marketing & Digital DirectorContact Type: PermanentLocation: LondonClosing Date: 30th November 2025What to expectAs a Head of Performance Marketing, you will join us on our journey and undertake a valuable position within the Marketing & Digital function, this is a newly created opportunity...
-
Head of Performance Marketing
2 weeks ago
London, Greater London, United Kingdom Fresha Full time £80,000 - £120,000 per yearAbout FreshaFresha is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide. Fresha is used by 130,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.The company is headquartered in London, United Kingdom, with 15 global offices located...
-
Head of Performance Marketing
1 week ago
London, Greater London, United Kingdom Fresha Full time £90,000 - £120,000 per yearAbout FreshaFresha is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide. Fresha is used by 130,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.The company is headquartered in London, United Kingdom, with 15 global offices located...
-
Head of Performance Marketing
5 days ago
London, Greater London, United Kingdom Fresha Full time £80,000 - £120,000 per yearAbout Fresha Fresha is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide. Fresha is used by 130,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date. The company is headquartered in London, United Kingdom, with 15 global offices...
-
Head of Performance Marketing
2 weeks ago
London, Greater London, United Kingdom InvestEngine Full time £90,000 - £120,000 per yearAbout InvestEngineInvestEngine is everything the modern investor should need. Unbeatable value, market-leading automation, and built for easy, long-term investing. We've built a strong foundation, have over £1.5billion invested, award-winning service, and a passionate team, now we're ready to scale. That's where you come in.About the RoleWe're looking for a...
-
Head of Product Marketing
3 days ago
London, Greater London, United Kingdom Scrumptious Marketing & Events Full timeLocation: London / Hybrid Salary:Up to £50,000 per annum (dependent on experience)We're looking for a brilliant Head of Product Marketing to lead the strategy for the B2B arm of Scrumptious, overseeing everything from CRM setup and automation to paid digital advertising and go-to-market campaigns. You'll play a pivotal role in shaping how Scrumptious...
-
Head of Performance Marketing
3 days ago
London, Greater London, United Kingdom Miro Full time £60,000 - £120,000 per yearAbout The TeamThe Performance Marketing team is a central driver of Miro's growth strategy. It owns paid acquisition across channels such as Paid Search, Meta, YouTube, and emerging performance platforms, with a focus on delivering measurable revenue growth within strict ROI and payback goals. This function combines deep channel expertise, data-driven...
