Head of Performance Marketing

Salary: Competitive Salary & Benefits

Grade: 4

Reporting Line: Marketing & Digital Director

Contact Type: Permanent

Location: London

Closing Date: 30th November 2025

As a Head of Performance Marketing, you will join us on our journey and undertake a valuable position within the Marketing & Digital function, this is a newly created opportunity reporting to the Marketing & Digital Director.

A new Head of Performance Marketing role has been created in this new structure. This role will lead channel strategy, planning, execution, and measurement for all direct response marketing, acquisition, and CRM – in line with business strategy and the product marketing plans. They will lead the relationship with the media agencies and other third-party suppliers that support acquisition or retention activity. They will be responsible for overseeing the marketing operations lead e.g. the overall marketing plan, central budget management and administration of key processes e.g. procurement, but marketing operations will serve all parts of the Marketing & Digital function. Finally, they will lead our capability agenda in the critical area of data-driven marketing.

In addition to the functional responsibilities, this role will serve as a key member of the Marketing & Digital leadership team and will support the Marketing & Digital Director in ensuring that the function is well managed, delivering for the organisation and building capabilities for the future. This role is critical for POL's growth agenda and so will need to face into a wide variety of internal and external stakeholder groups, including the Group CEO, Chief Revenue Officer, and wider Group Executive Committee.

Now, more than ever, we understand that attracting the right talent is pivotal in driving the positive change needed throughout our organisation. Beyond a competitive salary, we offer a comprehensive benefits package that includes:

• 27.5 days annual leave that increases with tenure
• Up to 18% individual performance – based -incentive scheme
• Car allowance
• Generous pension contribution
• Life assurance
• Income protection after 12 months service
• Full support from our employee assistance programme and access to our employee benefits platform
• Ever-evolving learning and development opportunities

Our commitment to embracing diversity extends beyond just words. We actively foster an inclusive workplace that values the unique perspectives and contributions from all colleagues. We hold the belief that Equity, Diversity, and Inclusion are not just vital but fundamental to our success and growth. Our priority lies in shaping a business that mirrors the diverse communities we reach, truly making Post Office 'Everybody's Business'. As an equal opportunity employer, we value and celebrate the differences among our people, ensuring that our practices reflect our dedication to inclusivity and equal representation for all.

• Excellent experience in B2C performance marketing roles.
• Deep subject matter expertise in all channels across acquisition & retention landscape.
• Proven subject matter expertise in marketing analytics, digital media & martech.
• Proven success developing & implementing successful marketing strategies & plans.
• Track record of delivering effective campaigns that delivered tangible business results.
• Experience managing campaigns with multi-million-pound budgets.
• Experience working in fast-paced, commercial environments.
• Experience working with data & analytics to both drive decisions & inform evaluation.
• Proven record of effectively influencing senior leaders around propositions, strategies & plans.

• Marketing strategy, Marketing planning, forecasting & budgeting
• Campaign planning & evaluation, Search – PPC, SEO
• Display, Affiliates/Aggregators
• Social Media, CRM – Email, Text, Push & Test & Learn
• Agency management and Budget management
• Virtual team management and Senior stakeholder management

Characteristics

• Conceptual thinking – ability to ideate and develop new ideas, ability to understand and interpret insight.
• Numerical fluency – ability to understand & interpret data & analytics, ability to manipulate data to draw conclusions.
• Commercial acumen – drives performance, focuses on what's financially important.
• Bias for action – decisive, gets things done, cuts through, persistent, dogged.
• Articulate – communicates well verbally and written.
• Influential – gravitas, authority, sophistication in managing stakeholders.
• Resilient – adapts well, copes easily with ambiguity.
• Innovative – tries news things, takes risks.
• Collaborative – embraces working with others, team rather than 'I.'
• Inspiring – brings people on the journey, leads from the front.

Post Office is an integral part of every community, upheld by the dedication and service of our postmasters. In a world that's constantly evolving, we recognise the importance of adapting and growing. As we navigate the shifting landscapes of a digital age, our commitment to evolving is stronger than ever; without losing the essence of personal touch that defines us. Our journey forward is one of reflection, learning, and positive change.

Whilst there is much work to be done, we're looking for people ready to think differently in tackling the challenges ahead – people who possess resilience and a deep sense of responsibility towards our postmasters and the communities they serve. This mission drives us, ensuring that we remain focused on our purpose and strategic intent. If you're inspired by the prospect of making a meaningful difference and contributing to a future where Post Office can stand as a model of renewed progress and integrity, we want to hear from you. Join us on our journey in making Post Office a business that belongs to and serves everyone, shaping a new future legacy.