Head of Marketing – Content

2 weeks ago

London, Greater London, United Kingdom Performance Bullet Full time £60,000 - £120,000 per year

Hello Future Caffeine Comrade

Steven Bartlett told me that successful e-commerce brands must operate like
full-time media agencies
.

You're the person to build it

Performance Bullet (formerly Caffeine Bullet) is an energetic, fast-growing performance nutrition brand backed by
Dragons' Den's Steven Bartlett and Peter Jones
. Our hero product is an award-winning energy chew that kicks faster than coffee or energy drinks — and we're now expanding globally with new products and sub-brands.

So we're hiring a
Head of Marketing
to drive brand, content and storytelling across TikTok, Amazon, DTC and retail.

This role is perfect for someone who's been a
strong #2 in marketing
at a fast-growing food, drink or sports brand and is ready to take the lead or someone from an agency who's had exposure to hands on campaigns.

Our Mission

We're on a mission to energise 10 million people to live more active, healthy, and productive lives.

What You'll Do

  • Lead TikTok content strategy (UK & US) — organic + TikTok Shop
  • Oversee global Amazon content & creative (working with our inhouse PPC expert)
  • Build customer personas & messaging frameworks
  • Create high-performing video content across platforms
  • Lead new product launches and develop new sub-brands
  • Manage content, design, email, web and social output
  • Support retail expansion through brand-building and storytelling
  • Own events, partnerships, sampling and ambassador strategy
  • Hire and develop a Social & Community Manager
  • Manage and develop the marketing team (designer, Amazon specialist, support)
  • Oversee our website sales and email comms
  • Partner with distributors worldwide

What We're Looking For

  • Experience at a food, drink, sports or FMCG brand or marketing agency
  • Strong content, brand and storytelling background
  • TikTok strategy experience (TikTok Shop a bonus)
  • Understanding of Amazon creative & performance
  • Skilled in personas, messaging, and customer journeys
  • Proven success launching products or sub-brands
  • Hands-on, creative, data-aware and comfortable moving fast

Why Join Us

  • Lead the full brand and content engine
  • Work directly with the founder as #2 in the business
  • Launch new products and new sub-brands
  • Big creative freedom with a fun, ambitious team
  • Help energise the world to perform better

To understand the brand here's me singing a terrible song to win investment on Dragons' Den

How to Apply

Apply with your CV + bespoke summary of why you're a fit for this role
, quoting
"kickass personal bests"
.

Thanks for reading and I can't wait to meet you

Epic regards

David - The Silver Bullet

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