Head of Marketing

1 week ago

London, Greater London, United Kingdom Celebration of Life Full time £60,000 - £80,000 per year

About Us

Celebration of Life is a dynamic and innovative direct cremation provider, committed to delivering exceptional service and value to our customers across the UK. We are an FCA-authorised business providing our end-to-end service both as a prepaid plan and direct to customers at the time of need.

We're looking for a Head of Marketing who isn't afraid to get stuck in - someone who can balance shaping the big picture with taking personal ownership of the day-to-day marketing activities that make things happen.

⸻

The Role

This is a hands-on leadership role where you'll be just as comfortable building a campaign on your own and with the wider team and agencies, as you are developing and presenting results and strategy to the board.

You'll be directly involved in planning, executing, and optimising marketing campaigns across multiple channels - while also steering the overall strategy to drive growth, brand awareness, and customer engagement.

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Key Responsibilities

  • Plan and execute campaigns across digital, print, TV, radio, outdoor and direct mail - from idea to delivery.
  • Be heavily involved in content creation for websites, email, social, and advertising.
  • Run digital advertising campaigns (Google Ads, Meta, programmatic) including keyword research, ad copy, and optimisation.
  • Set up, test, and optimise email campaigns using automation tools.
  • Monitor analytics and performance dashboards — pulling actionable insights and making rapid adjustments where needed.
  • Develop brand messaging and assets, ensuring consistency across all channels.
  • Research market trends and competitors, applying findings to improve targeting and campaigns.
  • Build new innovative channels, testing and launching new ways to bring in new business.
  • Manage budgets at a tactical level, making sure spend delivers maximum ROI.
  • Collaborate with sales and operations teams to ensure marketing directly supports lead generation and customer growth.

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What We're Looking For

  • A Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred).
  • 5+ years of marketing experience, including hands-on management of digital and offline campaigns.
  • Proven ability to deliver results through both strategy and execution.
  • Strong skills in digital advertising platforms, CRM, analytics, and marketing automation.
  • Experience writing copy and creating content that engages different audiences.
  • Ability to interpret data and act quickly to improve performance.
  • Highly organised with excellent communication skills.
  • A creative problem-solver who thrives in a fast-moving, entrepreneurial environment.

⸻

What We Offer

  • A competitive salary and benefits package.
  • The chance to make and see real change in the business off the back of your work.
  • A collaborative and innovative environment where ideas are encouraged and tested.
  • Professional growth and development opportunities.
  • An opportunity to make a meaningful impact on the future of Celebration of Life.

⸻

Location

  • Remote working (UK-based)
  • Occasional in-person meetings and events (e.g. London)

Schedule

  • 35 hours per week, Mon–Fri + occasional overtime

Job Type

  • 12 month contract with strong potential to become permanent

Job Type: Fixed term contract

Benefits:

  • Company events
  • Company pension
  • Health & wellbeing programme
  • Sick pay

Experience:

  • Marketing: 5 years (preferred)

Work Location: Remote

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