Head of Content Marketing

5 days ago

London, Greater London, United Kingdom MyCareer+ Full time £60,000 - £100,000 per year


Key Requirements
  1. Fluent English Communication
    • Must have exceptional written and verbal English skills.
    • Comfortable conducting interviews with health professionals and engaging with diverse stakeholders (e.g., patients, partners, and influencers).
  • Health experience & understanding (life sciences degree is helpful)
  1. Content Creation and Strategy
    • Proven experience creating and managing content (blogs, podcasts, newsletters, and social media).
    • Ability to align content strategy with business objectives and SEO best practices.
  2. Interviewing Skills
    • Skilled at conducting professional interviews, especially with subject matter experts like health professionals.
    • Comfortable handling technical and sensitive topics with tact and professionalism.
  3. Social Media Expertise
    • Demonstrated ability to grow and manage multiple social media platforms (Instagram, X.com, Facebook, YouTube, LinkedIn).
    • Experience in creating campaigns that resonate with different audiences.
  4. Brand and Messaging Alignment
    • Expertise in developing content that reflects and strengthens brand identity.
    • Experience in managing tone and messaging consistency across all platforms.
  5. SEO Knowledge
    • Strong understanding of SEO principles and keyword optimization.
    • Proven track record of improving organic search traffic through content.
  6. Email Marketing & Newsletters
    • Experience creating compelling newsletters targeting patients, partners, and healthcare professionals.
    • Familiarity with tools like Mailchimp, HubSpot, or ActiveCampaign.
  7. Event and Conference Management
    • Experience in planning and managing conference materials, including presentations, booths, and collateral.
    • Ability to coordinate with event organizers and internal teams to ensure successful representation.
  8. Partnership and Influencer Marketing
    • Track record of managing influencer collaborations and brand partnerships.
    • Ability to foster relationships with industry thought leaders and leverage partnerships to amplify brand reach.
  9. Project Management Skills
    • Organized and capable of managing multiple projects simultaneously.
    • Experience using tools like Asana, Trello, or to track progress.
  10. Team Leadership
    • Ability to lead and mentor a team of content creators, social media managers, and designers.
    • Experience collaborating cross-functionally with other departments (e.g., marketing, sales, and research).
  11. Analytical and Data-Driven
    • Familiarity with tools like Google Analytics, SEMrush, or Ahrefs to measure content performance.
    • Experience analyzing campaign results and optimizing based on data.

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