Director of Marketing and PR

Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world.

To bring the company to the level we want it to be, we are looking for a Director of Marketing and PR in the Group Marketing Department to join us in our Global Commercial site based in Coventry.

Summary:

The Director of Marketing and PR is a pivotal leadership role, responsible for defining and executing the integrated marketing and communications vision for Lotus across Europe and the UK. This strategic leader will architect brand campaigns, pioneer our digital and social presence, and orchestrate PR initiatives that elevate our brand equity while directly fueling sales growth. This role demands a proven leader who can seamlessly bridge European and Chinese digital marketing practices to create a distinct competitive advantage.

What you'll do:

Strategic Marketing & Brand Leadership

Develop and own the overarching marketing strategy, translating business objectives into an insightful, data-driven plan that captures market opportunities and defends against competitive challenges.

Champion creative excellence by conceiving and directing high-impact, innovative product launch campaigns and brand experiences that are authentic to the Lotus legacy, generate significant buzz, and directly contribute to the sales pipeline.

Provide visionary leadership to media and creative agencies, setting a clear and ambitious creative vision and ensuring all outputs are of the highest standard and aligned with our brand strategy.

Spearhead our digital transformation by building our social media ecosystem from the ground up (e.g., Instagram, LinkedIn), embracing emerging platforms and trends to engage new audiences.

Oversee the strategic development and user experience of the company's official website and mobile app, ensuring they serve as premier digital touchpoints for brand immersion and lead generation.

Integrated Public Relations

Direct a comprehensive PR strategy encompassing corporate communications, crisis management, internal engagement, product PR, and sustained brand storytelling.

Cultivate and leverage senior-level relationships with key media, influencers, and industry partners to protect and enhance the brand's reputation and authority.

Ensure a consistent and powerful brand narrative across all internal and external communication channels.

Retail Marketing & Sales Enablement

Partner with country directors and sales teams to develop and execute hyper-localized retail marketing activities and dealer events that drive showroom traffic and sales conversion.

Equip the dealer network with powerful marketing tools, training, and co-op advertising guidance to elevate the customer journey at the point of sale.

Analyse market performance to continuously refine marketing support and maximize return on investment across all markets.

What you'll bring:

• Progressive experience in marketing and PR, with at least 5-7 years in a senior leadership role (Director / Head of / VP level) within an international setting.
• Mandatory experience working with a global luxury brand, preferably in the automotive sector; deep understanding of the high-net-worth consumer mindset.
  
  Fluent in English is essential for effective communication with global stakeholders, speaking Mandarin is desirable.
• Expertise in Chinese social media and digital marketing landscapes, with a proven ability to adapt and apply successful strategies to the European and UK markets.
• A distinguished leadership style, exceptional in cross-team collaboration and resource integration. You must be able to unify and inspire internal teams, agency partners, and regional stakeholders to break down silos, enhance efficiency, and elevate the quality of all marketing outputs.
• Strong commercial acumen with a demonstrable track record of converting brand strategies into measurable sales leads and revenue growth.
  
  Bachelor's degree in Marketing, Communications, or Business; an advanced degree (MBA) is highly preferred.

What we offer:

In addition to a competitive salary, you will have access to the following benefits:

• 25 days' holiday plus bank holidays.
• Pension scheme access.
• Annual bonus - non contractual.
• Private Healthcare.
• Access to the Employee Car Ownership Scheme.
• Group income protection based on length of service.
• Family Friendly policies.
• Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT.

Additional Information:

• This role will be working from our Coventry office. This role will be working on-site, full time.
• Frequent travel might be required to visit different entities. Applicants must therefore possess the ability to travel freely without restrictions.
• Candidates must be eligible to work in the UK without VISA sponsorship.

Our Company:

Group Lotus is a leading sports car manufacturer with a 75-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world's first all-electric hyper-SUV, and in 2023 Emeya, our fully-electric Hyper-GT.

As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them.

We're not just a car company; we're a diverse mix of talent from all walks of life. At Lotus, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organization. We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.

Do you want to know what Sophisticated, Rebellious and Pioneering mean for Lotus? Come and take a look at our career site and join the incredible adventure:

STEP OUTSIDE THE ORDINARY - Lotus Cars