Head of Marketing

Join to apply for the Head of Marketing role at Education for Health The purpose of this role is to develop and deliver strategies that enable effective marketing and selling of Education for Health products, while also driving growth of the Education for Health brand, brand awareness, customer engagement, and revenue. In addition, the role will improve our customer journey and put the necessary infrastructure into place to support this and position Education for Health to fill that need in both new and existing markets. There is a requirement to manage and develop a small team. Reports to:Chief Executive Officer Location:Hybrid working: Wednesdays and alternate Thursdays are mandated office days in Wellesbourne, Warwickshire. Hours: 37.5 hours per week Job type:Permanent Please apply via our website: https://www.educationforhealth.org/who-we-are/work-with-us/ Responsibilities and duties: Lead the creation and delivery of Education for Health’s overall marketing and brand strategy, including: Engage new, existing, and speculative customers and markets in Education for Health’s courses and organisational mission through a range of marketing activities, with a focus on digital marketing. Oversee the development of product messaging and value propositions that clearly articulate benefits and ROI. Collaborate with colleagues to develop a strong visual brand identity. Identify opportunities across online editorial, PR, advertising, and publicity channels; develop briefs and oversee copy and creative content. Oversee organisational presence at events and exhibitions ensuring all marketing assets are available. Set and manage the annual marketing budget, including ROI evaluation and justification of expenditure. Work in collaboration with the Director of Clinical Partnerships to oversee strategic activity in relation to partnerships. Own the customer journey, including: Build a deep understanding of EFH’s customers, market behaviour, and segmentation to inform strategy and decision‑making. Own the organisation’s public‑facing content, including web copy and social media channels. Support the development of internal systems and processes that enable the Marketing team to deliver an effective customer journey. Analyse learner usage insights, customer satisfaction data, and feedback from surveys, interviews, and focus groups to enhance the customer journey. Ensure evaluation systems are in place to track marketing campaign performance and customer engagement. These may include sales and usage data, customer surveys, interviews, and/or focus groups as appropriate. Monitor website revenue and sales performance, taking action to meet financial targets. Conduct ongoing market and competitor research to identify opportunities, threats, and trends, and translate findings into strategic recommendations. Use data and KPIs to analyse patterns, evaluate viability, and present evidence‑based cases for action and investment. Serve as a key member of the Senior Management team, including: Contribute to organisation‑wide decision‑making and inter‑departmental initiatives and issues. Contribute to the creation and development of the organisation’s 3–5‑year strategy and long‑term product strategy. Contribute to the development of short‑and long‑term financial objectives for sales of products and services. Lead the development of cohesive pricing strategies, including discount principles, enterprise deals, and campaign offers. Oversee strategic collaborations and partnerships that support growth and brand visibility. Manage and develop the Marketing team, including: Define team activities and oversee implementation of marketing strategy. Performance management, skills development, and recruitment. Develop policies and procedures to support effective delivery of marketing activities. Person Specification Qualifications Experience Experience of working at a senior level within a marketing function, ideally within an educational organisation. Leadership experience and skill in managing and developing people to achieve high levels of performance. Skills & Knowledge: Proficiency in Google Analytics 4, including attribution, dashboards, and insights to drive action. Experience implementing tracking frameworks (UTMs, goals, events, pixels). Hands‑on experience running Google Ads, Meta Ads, and LinkedIn Ads campaigns. Ability to optimise campaigns, run A/B tests, manage budgets, and report on ROI. Competence managing WordPress websites and optimising landing pages. Strong understanding of SEO, keyword planning, and content optimisation. Experience with Mailchimp (or similar) for newsletters, automation sequences, audience segmentation. Ability to work with CRM and LMS platforms. Experience planning, promoting, and analysing webinars. Understanding of webinar and conversion processes. Ability to create and oversee multi‑channel content calendars, blogs, socials, email, webinars, and partner communications. Ability to build campaign dashboards Power BI and present actionable insights. Experience managing external suppliers such as web design/graphic design/video production/content suppliers. Great insight into customer behaviour. Ability to turn data into actionable insights. Planning and prioritisation skills – good analytical and decision‑making skills. High level communication skills, both written and verbal. Personal Attributes: Team player - The ability to work collaboratively as part of a team - used to an ‘all hands‑on deck’ approach. Experience: Experience of the public sector or other similar markets. Skills & Knowledge: Knowledge of PR and media, and skill in utilising avenues for promotion of the business and sales opportunities. Experience of managing projects from inception to completion. Project Management training/qualification. Seniority level Executive Employment type Full‑time Job function Marketing and Sales Industries – Higher Education #J-18808-Ljbffr