Market Research Consultant
2 days ago
About the Role
We are seeking a skilled Market Research Consultant to support our business in understanding market trends, customer behaviour, and competitive landscapes. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a passion for transforming data into actionable insights that drive strategic decisions.
Key Responsibilities
- Conduct comprehensive market analysis, including industry trends, customer segmentation, and competitor benchmarking.
- Design and implement quantitative and qualitative research projects (surveys, interviews, focus groups, data analysis).
- Prepare detailed market research reports, presentations, and insights dashboards.
- Identify emerging market opportunities and potential business risks.
- Support product development and marketing teams with data-driven recommendations.
- Evaluate the effectiveness of marketing campaigns using key performance metrics.
- Collaborate with senior management to align research outcomes with business strategy.
Required Skills and Qualifications
- Bachelor's or Master's degree in Marketing, Business, Economics, Statistics, or related field.
- Proven experience (2+ years) as a Market Research Analyst, Consultant, or Business Analyst.
- Proficiency with data analysis tools (e.g., Excel, SPSS, Power BI, Tableau, Google Analytics).
Job Type: Full-time
Pay: £28,420.00-£41,500.00 per year
Work Location: In person
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