Marketing and Research Executive

Are you an analytical, detailed orientated, and creative marketer with proven experience delivering B2B marketing research and effective campaigns across multiple channels? Does working in a diverse, collaborative, and fast paced industry sound right up your street? Would you thrive working in a role that gives you the autonomy to develop new ways of doing things?

If the answer is yes to all those questions, we have an amazing opportunity just for you.

Leading UK event venues the NEC, ICC and Vox are on the lookout for a Marketing and Research Executive to join their Conventions and Exhibitions Marketing team. Hosting over 1,000 events and welcoming over 3 million visitors every year, this is a unique chance to work at the heart of the events industry for three incredible brands that host everything from large, exhilarating consumer exhibitions to immersive engaging live events.

As Marketing and Research Executive, you will support the wider team with the research, planning and delivery of market leading campaigns. From researching new leads and managing projects to support pipeline development, to creating engaging campaigns for Conventions, this exciting position would suit a savvy self-starter who would thrive working in a varied role.

**Key areas of responsibility include**:

- Deliver research projects for Sales and Marketing utilising project management and analytical expertise.
- Monitor Sales data lists, regularly reviewing and updating them ready for targeted Marketing activity
- Conduct and share competitor research to develop and regularly update the Known Universe
- Research new leads for the Conventions and Exhibitions Sales teams to increase prospects, reviewing memberships and proactively researching targeted databases to identify leads and opportunities for Sales.
- Manage targeted marketing projects to support lead generation initiatives, creating and developing activity or content to enhance the prospect customer journey stages.
- Manage tracking, analysis and reporting across the C and E marketing team activity, projects and campaigns.
- Support the C and E marketing team on delivering larger B2B multi channel marketing projects and campaigns.
- Support on the creation of bids and proposals with focused research and targeted content management.
- Create and manage smaller B2B marketing projects and campaigns for targeted audiences.
- Contribute to the development of the local Ambassador Programme by reviewing and updating the existing local ambassadors’ pool, building relationships, and assisting in Ambassador-led activities to maximise international events for the Association Sales team.
- Manage marketing directories and membership subscriptions ensuring content is regularly updated; review performance producing ROI and analysis reports.
- Keep abreast of trends in the meetings and events industry and identify research new directories when necessary.
- Be a ‘data manager’ for the ICC, the Vox, and NEC completing all required training with Legal and ensuring that all data is verified as accurate, data complaint and flagged on Ungerboeck Microsoft Dynamics to ensure that monitoring of response rates is possible.
- Support and maximise the delivery and success of the industry event programme with pre-event research, appointment generation, sales support, event promotion and post event analysis.

Support the wider marketing team by taking responsibility for day to day administrative and organisational tasks to improve team efficiencies and supporting on other marketing activity, where required
- Essential. At least 2 years of proven marketing experience in a fast moving, creative environment
- Demonstrable experience working on B2B lead generation research initiatives and delivering projects or campaigns
- Competent working knowledge of an integrated CRM system such as Salesforce or MS Dynamics
- Capability for tracking, analysis and interpretation of data, with strong attention to detail
- Confidence in and demonstrable experience of delivering end to end marketing projects across multiple channels
- Excellent verbal and written communication skills
- Excellent organisational, administrative and time management skills
- Strong Microsoft Office skills
- Self-starter; flexible, responsive, determined, and a completer finisher
- Team player with ability to build strong relationships and work closely with other members of a high performing team
- Knowledge and or experience of the events industry would be advantageous

**What we offer**
- Plus Group Bonus Scheme
- 25 days annual leave rising to 26 after one year plus all UK bank holidays
- Free Onsite parking
- Free lunch when office based or on site
- Potential home working options for part of the week
- Pension matching up to 7% and
- We will provide you with a Life Assurance cover if you are actively contributing to the NEC group personal pension plan and have joined at the first opportunity or within 12 months of becoming first e