Content & Growth Marketing Manager

Location:
London (Hybrid) — primarily WFH but attending
weekly content days in London.

Reports to: Founder

Overview

We're looking for a creative, data-driven marketer who lives and breathes content, brand building, and modern digital marketing. You'll own our day-to-day marketing calendar, create and manage content across channels, and optimise everything with a clear commercial lens from acquisition and retention to LTV. You'll also support and guide junior team members to help them grow.

Key Responsibilities

1. Campaign & Content Planning

• Own the monthly marketing calendar in line with product drops, collections, and commercial objectives.
• Plan and execute campaign roadmaps across key moments (launches, sales, collabs, gifting, etc.).
• Work closely with the founders and wider team to ensure content and campaigns support revenue and growth goals.

2. Content Creation & Production

• Produce and create content across formats: video, photo, social, email, blog, BTS etc.
• Confidently film high-quality video and photo content using both phone and camera, with a strong understanding of framing, lighting, and angles.
• Smart with content repurposing – able to mine our existing content library, cut it down, repackage it, and push it out as trial Reels/TikToks and other formats to test ideas quickly without always needing new shoots.
• Support in filming, producing, and editing content for Reels, TikToks, ads, lookbooks, and BTS.
• Confident on camera
• Work alongside our social media manager to execute weekly content days, including shot lists and run-of-day plans.
• Oversee photographers, videographers, and freelancers: draft briefs, share editing notes, schedule and attend shoots.
• Ensure all content is visually strong, on-brand, and consistent with the brand and founder's personal brand.
• Create digital graphics for socials, ads, email, and the website where needed.

3. Social, Influencers & Channel Mix

• Manage and grow our organic social channels (e.g. Instagram, TikTok, Pinterest – depending on strategy).
• Research, shortlist, and manage KOLs and influencers for gifting, collabs, and endorsements.
• Stay up-to-date with platform trends, formats, and sounds, and feed these into the content plan.
• Build simple frameworks and metrics for how organic socials contribute to LTV, repeat rate, and community.
• Own and optimise the channel mix (organic, email, paid, influencers) to improve acquisition, retention, and conversion.

4. Email & Paid Marketing

• Plan and execute weekly email marketing campaigns using Klaviyo (or similar ESP).
• Create paid ad creatives for Meta, TikTok, and other performance channels working alongside our Founder Associate.
• Partner with performance marketers (in-house or agency) to test angles, hooks, formats, and offers.

5. Team & Collaboration

• Work closely with content creators and junior team members to execute weekly content and campaign plans.
• Provide day-to-day guidance to junior team members, supporting their growth and workload management.
• Help build a culture of testing, creativity, and continuous improvement across the marketing team.

6. Analysis & Optimisation

• Track and report on the performance of all organic marketing activity (organic, email, influencers).
• Use tools such as Iconosquare, native platform analytics, and Google Analytics to monitor performance.
• Identify insights, opportunities, and areas for improvement across content, targeting, and channels.
• Lead a clear test-and-learn roadmap and use data to refine strategy, content, and channel priorities.

Skills & Experience

• Proven generalist marketer
  – comfortable working across the full marketing mix (organic, email, paid, influencers, PR) rather than specialising in a single channel.
• Proven experience in strategy-led content
  and
  growth marketing for fashion e-commerce brands.
• Strong project management skills
  – able to manage multiple campaigns and stakeholders independently, keeping projects on track and delivering results.
• Test-and-learn mindset
  – takes a broad approach to testing acquisition channels and tactics, comfortable with experimentation and quick to pivot based on results.
• Data-informed decision maker
  – uses analytics to guide strategy and optimisation; comfortable with marketing analytics tools (Iconosquare, Meta/TikTok dashboards, Google Analytics, etc.).
• Self-sufficient operator
  – thrives working independently when needed, taking ownership from strategy through to execution.
• High-agency self-starter
  –
  proactive
  ,
  adaptable
  , and energised by working in a high-growth,
  fast-paced start-up environment.
• Natural collaborator
  – able to work cross-functionally and
  influence across departments without direct authority.
• Advanced skills in short-form video editing and graphic design
  (CapCut, Canva, Adobe Creative Suite).
• Hands-on experience shooting and editing content using both smartphone and camera
  (not just directing others).
• Proficient in Photoshop, Lightroom, and social/website analytics tools.
• Experience with Klaviyo
  or similar ESPs and an experiment-driven approach to email and lifecycle.
• Comfortable building testing plans, reports, and simple dashboards that guide decision-making.
• Highly organised, strategic thinker with strong planning and prioritisation skills.
• Passionate about beautiful content, brand building, and measurable growth.

Qualifications

• Experience in Growth Marketing and an ability to develop data-driven growth strategies.
• Proficiency in Marketing Analytics and Web Analytics tools for assessing and optimising performance metrics.
• Skills in Project Management to coordinate cross-functional teams and ensure seamless campaign execution.
• Knowledge of Marketing Automation tools to efficiently implement automated workflows and optimise lifecycle campaigns.
• Strong communication skills and an aptitude for collaboration.
• Ability to thrive in a dynamic, fast-paced, and team-oriented environment.
• Proficiency in emerging industry trends and innovation strategies is an advantage.
• A bachelor's degree in Marketing, Business, or a related field is preferred, but not essential if you have strong relevant experience.