Growth Content Manager

Who We Are

Furthr is a leading sustainability consultancy and tech platform committed to helping businesses reduce their environmental impact and transition to more sustainable practices. We specialise in providing comprehensive solutions for measuring and managing carbon footprints, aligning with international standards such as the Greenhouse Gas Protocol, as well as decarbonisation plans for forward-looking teams.

Since our inception, we've driven significant decarbonisation efforts globally, funded extensive reforestation and climate-impact projects, and facilitated the removal of hundreds of thousands of tons of carbon from the atmosphere. With hundreds of active business clients and growing international reach, our impact is expanding daily.

The Opportunity

We're looking for a sharp, proactive Growth Content Manager to help Furthr create expert, high-impact content that brings new customers to our service. You'll turn complex sustainability topics into compelling, credible copy that earns trust and drives leads via LinkedIn posts, landing pages, product explainers, and practical sales materials. This is a key execution role: the content you produce will form the foundation of our digital presence and commercial toolkit.

We've found product–market fit, clarified our messaging, and developed brand and tone guidelines. Now we're ready to reach a wider audience, and you'll lead that charge. You'll have structured input from our consultants, commercial team, and leadership, with clear ownership over delivery priorities and final sign-off. We're building a well-supported system that helps you create fast without getting stuck in bottlenecks.

This role sits at the intersection of strategy and delivery. You'll help refine what works, experiment with new formats, and play a central part in building an inbound engine that delivers qualified leads. As this function grows, you'll shape content strategy, test paid channels, and define how Furthr scales its voice and credibility across key markets. We're a mission-driven, collaborative team, so we're looking for someone who's energised by purposeful work and enjoys working closely with others to move fast and create impact.

Key Responsibilities

Execute content publishing across key growth channels

• Develop and Own the content calendar and strategy
• Plan and publish 2–4 high-quality posts per week on Furthr's LinkedIn page
• Write engaging, informative content based on internal insights, data, case studies, and sustainability trends
• Repurpose and repackage core materials into new formats (e.g. turning a new solutions developed by our tech team into a short explainer post or one-pager)

Support inbound lead generation

• Write copy designed to support the sales team (e.g. frameworks, explainers, top-10 checklists, etc)
• Collaborate with sales and senior leadership teams to identify what content is most useful for potential clients
• Optimise messaging and clarity for buyers across our core verticals (e.g. professional services, tech, construction)

Maintain and improve web content

• Audit and refine homepage, landing pages, and services copy with an eye for clarity and conversions
• Suggest new pages or formats where needed (e.g. project spotlights, sector-specific resources)

Ensure subject-matter credibility

• Ensure that all content is technically correct and aligned to Furthr's sustainability expertise
• Work with consultants to shape technical inputs into accurate but digestible copy

Paid Marketing

• Own SEO-lite content strategy: structure and publish pages or blog-style content to help grow organic visibility
• Explore and test paid content/ads: work with the team to develop content that can be trialled in paid formats
• Refine metrics & performance: contribute to defining KPIs for content effectiveness (e.g. engagement, leads, conversions)

Qualifications & Core Skills

• Strong copywriting and content creation experience (either agency or in-house), ideally in B2B or consultancy settings
• Clear, confident writing style that can distil complex topics into punchy, expert-led content
• Familiarity or fluency in sustainability / climate / ESG topics – you don't need to be a scientist, but you must "get it"
• Understanding of the business purpose of content (lead-gen, not just brand)
• Self-sufficient and organised – able to manage a content calendar and own deadlines
• Collaborative, proactive, and willing to work closely with commercial and consulting teams
• Bonus: SEO know-how, light design/layout skills (Figma/Canva), experience with paid social copy

What we offer

• Starting salary of £40-45k
• 3 month review post-probation related to growth and next stages.
• Company pension plan
• Annual trips to sites funded by Furthr and our customers.
• Monthly Furthr Subscription to fund projects on your behalf and help you personally reduce impact
• Biweekly learning lessons
• Opportunities for training and growth inside and outside the company