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Digital Marketing Specialist
2 weeks ago
Company Overview
Charbonnel et Walker is an upmarket chocolatier based in Central London, known for its premium quality chocolates and luxurious confectionery products.
Job Specification — Digital Marketing Specialist
We are seeking a Assistant to join our dynamic team in London. In this role, you will play a crucial part in enhancing our brand presence and driving engagement through innovative marketing strategies that align with our mission of delivering exceptional chocolate experiences.
Department: Marketing
Reports to: Head of PR and Marketing
Location: [On-site / OBS]
Role
Content creation, planning, scheduling for social media and customer communications. To drive online presence and build brand awareness across digital channels. Execute, and optimize online campaigns. Experience in planning, delivery and analysis with ability to recommend data-driven strategies to achieve marketing goals.
Key Responsibilities
- Content creation for social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.), scheduling, engagement, and reporting.
- Coordinate email marketing campaigns, segmentation, and automation flows.
- Develop and implement digital marketing campaigns across paid, owned, and earned channels.
- Manage and optimize SEO to improve website visibility and rankings.
- Run paid ad campaigns (Google Ads, etc.) —optimize budgets, targeting, and creative assets.
- Track and analyse key performance indicators with Google Analytics, Search Console, and social media insights.
- Conduct competitor research and market trend analysis to identify growth opportunities.
- Campaign performance summary with actionable recommendations.
Requirements
- Degree in Marketing,
- Proven Experience as a Social Media content creator
- 2–4 years of digital marketing experience (agency or in-house).
- Strong knowledge of SEO, social media ads, and email marketing.
- Proficiency in Google Analytics, Google Ads and marketing automation platforms (e.g., Mailchimp).
- Experience with A/B testing, conversion optimization, and data-driven decision-making.
- Excellent copywriting and content creation skills, to convey brand voice with authenticity.
- Ability to manage multiple projects and meet deadlines.
- Strong analytical and problem-solving skills.
Nice-to-Have
- Certifications in Google Ads,
- Experience with WordPress
- Familiarity with graphic design tools (Canva, Adobe Creative Suite).
- Knowledge of influencer marketing and affiliate strategies.
Key Competencies
- Strategic thinking
- Strong communication & collaboration
- Data literacy & analytical mindset
- Adaptability in a fast-changing digital landscape
KPIs & Success Metrics
- Social media engagement and audience growth
- Website traffic & engagement growth
- Conversion rates & ROI from digital campaigns
- Search engine ranking improvements for key term
Please apply with CV and cover letter.
Job Type: Full-time
Pay: From £25,000.00 per year
Work Location: In person
