Digital Marketing Manager

5 hours ago

London, Greater London, United Kingdom Stopgap - Marketing, Digital & Creative Recruitment Full time £60,000 - £80,000 per year

The job
In this role you will lead the planning and delivery of our client's digital marketing strategy to drive customer acquisition, engagement, retention & revenue growth.

You are the subject matter expert on all things digital marketing including eCRM, translating commercial objectives into measurable campaigns that deliver return on investment.

Through strategic insight, hands-on execution and effective leadership, you will elevate our digital presence across multiple channels, evaluate the effectiveness of campaigns and make great things happen.

Your Responsibilities And Accountabilities

  • Develop and own the digital marketing strategy, ensuring alignment with overall marketing and commercial objectives.
  • Lead the eCRM strategy, driving customer retention, loyalty and personalisation.
  • Plan, deliver and optimise multi-channel campaigns.
  • Oversee digital marketing analytics, reporting on key KPIs, trends and metrics such as ROAS, CPA, ROI, CTR and conversion, providing actionable insight to improve performance.
  • Manage a range of agencies to ensure they are delivering.
  • Create and manage campaign assets including writing briefs for the creation of assets required for digital marketing campaigns.
  • Manage the delegated digital marketing budget, forecasting and controlling spend to maximising return on investment and other business goals
  • Stay ahead of emerging digital trends and technologies, embedding innovation and continuous improvement.
  • Be the subject matter expert on digital marketing and eCRM, shaping strategic decisions.

YOU
We'd Love To Hear From You If You Have/are

  • proven experience working across digital, eCRM, performance and social media (paid and organic) marketing.
  • data-driven and analytical - able to draw insight from various data sets to ensure digital campaigns are fully optimised
  • agency, budget and staff management experience
  • campaign management from initial brief through to post campaign analysis and reporting
  • experience in consumer marketing is essential
  • experience of the travel, leisure and hospitality sector is an advantage.

You must be fluent in English and have the right to work in the UK.

If you can tick ALL the boxes, then please apply online NOW

NB: You must be eligible to work in the UK
If this role isn't what you are looking for, don't worry. At Stopgap we cover a wide range of freelance and permanent positions with dedicated sector specialists. It is worth checking our website for all our latest jobs and registering to receive job alerts so you are the first to know about a new opportunity.

**Marketing, Digital and Creative Recruitment

Stopgap - Talent With A Spark**

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