Senior Digital Marketing Manager – Water Coolers/Dispensers

Senior Digital Marketing Manager – Water Coolers/Dispensers

Transforming Water Availability across the B2B Market

Location: Hybrid - London/Midlands

[2 DAYS IN MIDLANDS OFFICE ALTERNATE WEEKS PLUS 1 DAY/WEEK IN LONDON]

c.£80-90K plus benefits & bonus package

Ref: TP443925

• Developing and executing innovative digital marketing strategies in a global business
• Championing digital strategies anchored in customer journey and user experience
• Leading an advanced measurement roadmap and marketing-side AI usage guidelines
• Building and leading a high-performing team of digital specialists

Are you up for a real career challenge …

Our client, a $4bn global leader in water solutions, spanning water coolers, water vending, water softeners, hot/cold water taps and filtration systems for the office & home, is seeking a
strategic Senior Digital Marketing Manager to drive its B2B digital marketing efforts for the UK market
, making a real and meaningful impact, transforming water quality to improve lives and protect the planet. At work, it keeps teams hydrated and performing at their best in offices and commercial spaces; in public spaces, its water vending machines and bottle-filling stations improve access to cleaner, safer water while reducing single-use plastic waste.

Position Overview

As Digital Growth & Performance Marketing Manager,
you will develop and execute innovative digital marketing strategies to accelerate growth across all channels – in the workplace, education, sports & leisure outlets and everywhere people gather.
You will drive activity across performance media, websites, CRO, SEO/SEM, social and email, implementing an innovative full-funnel content strategy.
This is an exciting opportunity for an experienced CRM or lifecycle marketing professional to make a significant impact within a fast-growing, innovative business.
A company with a supportive and collaborative culture where marketing, digital, sales and service teams work together to raise the bar and deliver exceptional results.

What you'll be doing from Day 1

• Developing and executing innovative digital marketing strategies aligned with business goals
• Implementing a full-funnel content strategy and identifying digital trends for continuous growth
• Championing digital strategies anchored in the customer journey and user experience
• Optimising digital touchpoints to improve customer acquisition, engagement, and retention
• Owning and optimising digital KPIs and websites, analysing performance and overseeing CRO
• Ccollaborating with agencies, platforms, and digital vendors to ensure high-quality execution
• Leading advanced measurement to guide media investment, including multi-touch attribution and MMM
• Building and leading a high-performing team of digital specialists
• Overseeing data privacy compliance and ensuring ethical digital marketing practices
• Safeguarding the brand's on-line reputation and ensuring regulatory alignment in all digital activities
• Partnering with IT and Data to select and integrate the right platforms and ensure security
• Ensuring data privacy compliance and ethical digital marketing practices

What we are looking for

• Digital growth leader and strategic thinker with deep technical expertise and a relentless focus on performance.
• Extensive experience in digital marketing, with accountability for lead generation and performance metrics
• Proven track record in delivering full-funnel digital strategies with measurable business outcomes
• Applied stats and advanced measurement, including MTA, MMM, causal inference, and incrementality testing
• Experience managing high-performing teams and collaborating across different functions
• Deep understanding of website optimisation, analytics, paid media, SEO/SEM, marketing automation
• Strong stakeholder management and communication skills — able to translate data into strategic actions
• Experience working in fast-moving, performance-driven environments
• Hands-on experience deploying AI - workflow automation, creative augmentation, media optimization etc
• Strategic and commercially minded, performance-driven, hands-on and resourceful
• Tech-savvy and data-literate, proficient in advanced analytics and causal measurement

What the role offers

• Competitive salary and comprehensive benefits package
• Strategic, high-impact role with autonomy, visibility, and resources to test, learn, and scale
• Strong global and regional network support working within a major international business
• Opportunities for career growth and advancement
• Joining a purpose-driven organisation that values bold thinking, measurable results, and meaningful impact

How to Apply

Please submit your CV via LinkedIn or email Adam Tarsh -