Senior Marketing Manager

4 days ago

London, United Kingdom Jibe Ventures Full time £150 - £200

Senior Marketing Manager - Ad-TechInterested in this role You can find all the relevant information in the description below.We are on the hunt for a highly driven Senior Marketing Manager to lead and execute Overwolf’s global ad-tech marketing strategy in the gaming space. This hybrid strategic and hands-on role is responsible for positioning Overwolf as the category leader while delivering high-impact campaigns, content, and programs. You will join the senior marketing team, combining deep B2B marketing expertise with a strong understanding of ad-tech and gaming to drive awareness, adoption, and revenue growth.DescriptionWe are on the hunt for a highly driven Senior Marketing Manager to lead and execute Overwolf’s global ad-tech marketing strategy in the gaming space. This hybrid strategic and hands-on role is responsible for positioning Overwolf as the category leader while delivering high-impact campaigns, content, and programs. You will join the senior marketing team, combining deep B2B marketing expertise with a strong understanding of ad-tech and gaming to drive awareness, adoption, and revenue growth.ResponsibilitiesIn this role, you will:Collaborate with marketing and sales leadership to develop and execute quarterly B2B go-to-market strategies for Overwolf’s media businessOwn and execute multi-channel B2B marketing campaigns across paid media, content, PR, events, and partnerships, balancing strategic planning with hands-on deliveryTranslate complex gaming ad-tech into clear and compelling messaging for global DSPs, SSPs, and advertisersLead Overwolf’s presence at global B2B media and ad-tech industry events from strategic planning to on-the-ground execution, capturing leads and building industry visibilityCreate and optimize high-impact content, including thought leadership, case studies, sales collateral, and original research, leveraging Overwolf’s audience dataDrive PR and communications efforts with agencies and internal teams to secure industry press coverage, speaking opportunities, and awardsDevelop co-marketing programs with major DSP and SSP partners to showcase Overwolf’s commercial impactTrack and analyze market trends in ad-tech, media buying, gamer behavior, and emerging technologies to inform strategyLead Overwolf’s army of ad gnomes in their underground adventuresRequirements8+ years xpwpeyx in B2B ad-tech marketing, preferably in the gaming spaceProven ability to lead strategy while executing hands-on across campaigns, content, and eventsDeep understanding of the media buying landscape and programmatic advertising (DSPs, SSPs, ad networks)Demonstrated success delivering international, multi-channel B2B marketing programs with measurable ROIStrong storytelling skills with the ability to bridge technical detail and commercial outcomesHigh EQ, comfortable building relationships across product, sales, and partner teamsThrives in fast-paced, high-growth environments and is committed to exceptional outputBonus PointsAvid and passionate gamer#J-18808-Ljbffr

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