Outreach Manager

1 month ago

Manchester, United Kingdom Club L London Full time

Founded in 2007 Club L was created with the vision of offering long-lasting luxury styles, trend-oriented collections with a twist and unique, statement designs that offer both exceptional quality and fit in an otherwise saturated market of fast-fashion and throw away goods.
Accessible luxury through considered purchasing, limited edition collections that leave no wastage and responsible and ethical manufacturing are at the heart of the brand, world-renowned for its premium fabrications, inclusive sizing and affordable price points.
About us Club L London are the next-generation online retailer refining accessible luxury for forward-thinking women worldwide.
Delivering timeless and trend-oriented styles in sizes 4-20 for every life moment, we design proudly in-house in the UK; with premium quality, exceptional fit and affordable style at the forefront.
Collaboration, communication and curiosity drive our extraordinary workforce – an ambitious team of diverse, experienced and up-and-coming talents that we think you'd fit right into.
A role at Club L is more than a job, it's a lifestyle for the innovative, inspired and intuitive thinker.
Your main purpose... You will play a pivotal role in developing Club L London's global campaign and outreach strategy managing and directing the team.
The Outreach Manager will work closely with Head of Marketing & Brand Director ensuring we are maximising reach and engagement as well as driving the Club L brand vision forward.
As the Global Outreach and Brand Partnerships Manager you will be responsible for developing the outreach strategy with the aim of driving brand awareness, trust, engaging content, and revenue.
With your finger closely on the pulse on the latest industry trends, new platforms, and emerging creators, identifying new opportunities for brand partnerships.
We're looking for someone who's passionate, a forward-thinker, team player and all-round communicator.
You will have a strong understanding of brand and creators, be full of ideas and pushing forward new initiatives to drive sales, reach and increase brand awareness through creator partnerships.
Role Responsibilities: Execute creator partnerships strategy, approach, and messaging, overseeing the planning, organisation, and execution across the team.
Ensuring all activity meets commercial objectives, increase brand awareness, engagement, and community growth across all key platforms.
Collaborate closely with cross-functional teams to lead projects, communicate channel priorities, campaign roll out and content requirements.
Responsible for overseeing the end-to-end relationship management for all collaborations, negotiations and managing contracts with creators, ensuring there are clear deliverables and expectations set.
With the content meeting brand guidelines and aligning with the brand vision.
Identify new opportunities and building out key relationships to grow Club L's reach and sales, to ensure sustained growth within the UK, US and all key territories.
Managing the creation of unique creator partnership, that drive creators to create best in class content, ensuring requirements are met in line with the business strategy and goals.
Performance tracking- Monitoring the success of creator partnerships, analysing metrics & reporting on these on a weekly and monthly basis against key KPIs.
Ownership of budgets working closely with the Head of Marketing to ensure spend remains within budget.
With the ability to have a clear understanding of where spend is tracking to date.
With a diverse product offering & target audience globally having the ability to conceptualise storytelling in briefs that resonate with the Club L audience, building out structure to adapt briefs per channel, territory & even product area.
Working closely with the Digital Marketing Manager to support the growth of an affiliate programme for creators.
Building out the team, leading with clear directions and setting quarterly objectives and development plans.
About You: 4+ years proven experience in growing creator partnerships preferably within the Fashion/ Beauty industries.
With a deep understanding of influencer marketing and brand alignment.
Proven expertise in collaborating with creators to develop engaging, high-quality content that drives brand awareness and loyalty across key platforms and leverages creator partnerships effectively.
Excellent communication, who is results orientated and confident in presenting strategies, and articulating the value of creator-driven campaigns to stakeholders.
Proficient in analysing campaign performance metrics, drawing actionable insights from data, and using those insights to inform future strategies and optimise content.
Ability to identify creators who resonate with the brand, ensuring all partnerships reflect the brand's vision.
Strong understanding of storytelling, building out structure and flow to complete a story with the ability to adapt briefs per channel or product areas.
Collaborative attitude with the ability to develop strong working relationships with key business departments and 3rd party brands.
Flexible and enjoys working in a high pace, fast moving, and changing environment Experience in managing and developing a team, with good work flow & process implementation Proficiency in Shopify, Airtable, & Dropbox would be advantageous What's on offer?
Bi-annual bonus scheme 25 days' annual leave (plus bank holidays) Extra day off for your birthday Flexible working hours around core hours of 10-4 Cycle to work scheme Enhanced pension contribution Enhanced maternity policy 40% staff discount Healthcare Cashplan Free onsite gym Social events

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