Head of Content

4 weeks ago

London, United Kingdom WXO - World Experience Organization Full time
Job Description

Mission

To create & curate content that showcases, spotlights, and shares the most innovative, impactful experiences globally


To select & promote content supports the mission of the WXO - to fill people’s lives with better experiences - and empowers our members to become better, more successful experience professionals creating better experiences - that is, experiences make people feel more alive, that make more money, and that are good for people and planet


Objectives

  1. Discover what’s new and next in experiences, and bring exciting, counterintuitive, intriguing ideas that showcase the most innovative experiences and help our members become better experience designers
  2. Write key content inc Campfire write ups, Extraordinary Experiences, Newsletters - on the website + social channels
  3. Market our content and events (often working our growth marketer)
  4. Where necessary, manage & attend those events
  5. Expand our range of content, produce more, better content - harnessing the potential of UGC & AI
  6. UGC should especially come from within the WXO network (the WXO community includes some of the smartest, most creative, & forward thinking experience people on the planet - we should enable them to share their ideas more widely)
  7. Inc figure out how to ‘market’ this effectively, to give the authors the relevant stage / status that makes them want to publish on the WXO site
  8. To lead our weekly Campfires
  9. Measure, monitor and actively seek to improve - via experiments & milestones - how many engage with / read / watch / re-share our content
  10. Formulate a content strategy & a long-term editorial calendar
  11. Manage & run the World Experience Summits each year
  12. Curate the content for the Summits
  13. Manage the speakers, the contracts, the videographer, reporting etc
  14. Produce content before, during and after the Summit




Competencies / traits

  1. Be a great writer / editor
  2. Be an imperfectionist
  3. Be fine with failure (so long as we learn ;-)
  4. Be comfortable in a startup environment
  5. Can do (not can’t do) attitude
  6. Be able to use a Wordpress site (esp with Elementor)
  7. Proactive:
  8. Bring solutions, not problems
  9. Thrive on problems / challenges - & and solve them
  10. Own problems
  11. Brief effectively
  12. Manage freelancers / contributors
  13. Understand that content is marketing, and our content isn’t for its own sake, but in service to our members, the wider experience community, and our mission to fill people’s lives with better experiences
  14. Passionate - not reluctant - about business: about the WXO’s business, about the business of our members, about business - how it functions, how it enables 
  15. Passionate about experiences and the business of experiences
  16. Focus on high-impact content
  17. Strong interpersonal skills to manage relationships with writers, designers, and cross-functional teams. Able to delegate and give constructive feedback while fostering a positive working environment.
  18. Project management
  19. Ability to manage multiple projects at once, ensuring deadlines are met without sacrificing content quality.
  20. Examples: Proven experience in managing editorial calendars, balancing multiple content pipelines, and meeting deadlines
  21. Adaptable & innovative
  22. Open to new trends and technologies in publishing and content creation, willing to adapt processes to improve efficiency and audience engagement
  23. Culturally sensitive
  24. Ability to edit and produce content that is globally relevant and culturally appropriate, particularly in cross-cultural or international contexts.
  25. Presentation skills
  26. Team player



Also preferable:

  • Degree - cognitive ability is key
  • Based in / near London / open to coming to the office 3 days per week
  • Open to travel
  • Willing to attend experiences


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