Marketing Operations Manager

3 weeks ago


london, United Kingdom Marketing Moves Full time

Marketing Operations Manager

SaaS

London/Hybrid

You’ll play a key role in developing and optimising marketing automation, email marketing, data management, and lead outreach processes.

Responsibilities:

  • Build and deliver marketing emails for Field, Corporate, Partner, and Product Marketing campaigns using HubSpot, ensuring alignment with campaign targets.
  • Manage contact lists to support ABM campaigns and events, ensuring the accuracy of audience data.
  • Develop and implement automated sequences and cadences for business development teams in HubSpot, ensuring effective lead outreach supporting lead generation activity.
  • Track and ensure that leads generated from marketing activities are progressed, ensuring no leads are missed.
  • Maintain detailed documentation for marketing processes, automation workflows, and campaign management. Continuously optimize processes to improve efficiency and results.



Background:

  • You’ll have a track record in marketing operations with proficiency in marketing automation tools including HubSpot. You will have gained this in a SaaS business.
  • Ideally, you’ll also have experience with ZoomInfo for data management and enrichment.
  • If you have built landing pages and forms and have familiarity with Storyblok that is a plus.
  • In addition, you understand email marketing best practices and can build complex, segmented campaigns.
  • Excellent project management skills with the ability to juggle multiple projects and meet deadlines will also be key.


Contact: Melvin Day

c£65K + bonus



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