Marketing Operations Manager
3 weeks ago
Marketing Operations Manager
SaaS
London/Hybrid
You’ll play a key role in developing and optimising marketing automation, email marketing, data management, and lead outreach processes.
Responsibilities:
- Build and deliver marketing emails for Field, Corporate, Partner, and Product Marketing campaigns using HubSpot, ensuring alignment with campaign targets.
- Manage contact lists to support ABM campaigns and events, ensuring the accuracy of audience data.
- Develop and implement automated sequences and cadences for business development teams in HubSpot, ensuring effective lead outreach supporting lead generation activity.
- Track and ensure that leads generated from marketing activities are progressed, ensuring no leads are missed.
- Maintain detailed documentation for marketing processes, automation workflows, and campaign management. Continuously optimize processes to improve efficiency and results.
Background:
- You’ll have a track record in marketing operations with proficiency in marketing automation tools including HubSpot. You will have gained this in a SaaS business.
- Ideally, you’ll also have experience with ZoomInfo for data management and enrichment.
- If you have built landing pages and forms and have familiarity with Storyblok that is a plus.
- In addition, you understand email marketing best practices and can build complex, segmented campaigns.
- Excellent project management skills with the ability to juggle multiple projects and meet deadlines will also be key.
Contact: Melvin Day
c£65K + bonus
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