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Senior Campaigns Manager, Financial Services

1 month ago

london, United Kingdom Marketing Moves Full time

Senior Campaign Manager - Financial Services

SaaS

London/Hybrid

You will drive growth at one of the most exciting and fast-growing data analytics companies, raising awareness and accelerating pipeline growth within their Financial Services segment.

Responsibilities:

  • Own and deliver the Financial Services segment (Banking & Insurance) messaging, value propositions, and go-to-market strategies globally, working closely with sales, product marketing and key field stakeholders.
  • You'll drive brand awareness and demand generation efforts that support revenue targets.
  • Oversee all campaign frameworks, executing an integrated marketing plan to drive demand at the platform and solution suite level. You'll define the customer journey.
  • Collaborate with business development teams to optimize ROI, ensuring targeted messaging and collecting feedback for broader marketing insights.
  • Work closely with sales and field marketing teams to devise and implement ABM campaigns for key strategic FS accounts.


Background:

  • You have In-depth knowledge and experience in the Financial Services industry, ideally with exposure to risk and compliance.
  • This experience will have been gained within a B2B/SaaS environment.
  • You'll also have a deep understanding of ABM and field marketing concepts.
  • Able to build and lead B2B marketing and digital strategies from strategy to execution.
  • Comfortable with MarTech platforms, e.g. HubSpot, SFDC.


Contact: Melvin Day

to £90K + bonus