Campaign Marketing Lead
6 months ago
**Role Profile: Campaign Marketing Lead, London
**Company Overview**
At Macrobond, we are dedicated to transforming the way people work with economic and financial data, one click at a time. We understand that time is the scarcest asset, which is why we strive to convert every second into value.
Our mission is to revolutionize the way financial and economic intelligence is analyzed, visualized, and shared, turning hours of work into minutes. From our single SaaS platform, we provide access to a wealth of macroeconomic and financial data, along with analytics tools to chart insights, and collaboration features that enable instant sharing or publishing of content. We are not just about offering a smarter, faster way to work with data; it's about enabling a smarter, faster way to work together.
Founded in Malmö, Sweden, in 2008, we aimed to simplify and enhance the workflow of financial professionals. Today, Macrobond serves over 900 customers globally, including major banks, asset managers, government institutions, and research houses, highlighting our impact and the trust we've earned within the financial industry.
**Position Summary**
**Key Responsibilities
**Responsibilities**
- Driving change in campaign management and operating processes, based on data driven insights
- Maintaining the reporting of campaign and marketing success metrics
- Optimising LinkedIn advertising and SEO
- Supporting on strategic initiatives such as the ongoing development of new website
- Leading research into, and recommendations for the development of the MarTech stack Supporting the creation and documentation of process development
**Required Qualifications**
- At least 3-5 years of institutional marketing experience in investment management or broader financial services
- Ability to take ownership of and manage projects, from planning through to delivery, both independently and within a small team
- Hybrid working
- 5+ years marketing campaign experience, ideally working across multiple markets and the required channels (LinkedIn, web, paid search, and digital advertising).
- Ability to work independently and effectively lead/deliver through-the-funnel campaigns.
- Attention to detail and project management skills
- Working in a fast-paced dynamic environment, driving key initiatives, and managing workflow on simultaneous projects
- Excellent understanding of marketing strategies, concepts, and practices
- Ability to be both solution centric and very hands-on
- A self-motivated organised individual with great attention to detail and who takes accountability and ownership
Bachelor's degree in marketing, business, or related field
**Location and Work Environment**
This mid level role will be based in our Hong Kong office, embracing a hybrid work model to provide flexibility and support work-life balance. Macrobond is dedicated to fostering a dynamic, supportive, and innovative work environment, where passion and creativity are valued.
**How to Apply
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