Senior Campaigns Manager, Financial Services
1 month ago
Senior Campaign Manager - Financial Services
SaaS
London/Hybrid
You will drive growth at one of the most exciting and fast-growing data analytics companies, raising awareness and accelerating pipeline growth within their Financial Services segment.
Responsibilities:
- Own and deliver the Financial Services segment (Banking & Insurance) messaging, value propositions, and go-to-market strategies globally, working closely with sales, product marketing and key field stakeholders.
- You'll drive brand awareness and demand generation efforts that support revenue targets.
- Oversee all campaign frameworks, executing an integrated marketing plan to drive demand at the platform and solution suite level. You'll define the customer journey.
- Collaborate with business development teams to optimize ROI, ensuring targeted messaging and collecting feedback for broader marketing insights.
- Work closely with sales and field marketing teams to devise and implement ABM campaigns for key strategic FS accounts.
Background:
- You have In-depth knowledge and experience in the Financial Services industry, ideally with exposure to risk and compliance.
- This experience will have been gained within a B2B/SaaS environment.
- You'll also have a deep understanding of ABM and field marketing concepts.
- Able to build and lead B2B marketing and digital strategies from strategy to execution.
- Comfortable with MarTech platforms, e.g. HubSpot, SFDC.
Contact: Melvin Day
mday@marketingmoves.com
to £90K + bonus
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