Brand & Communications Executive
5 days ago
Job Title: Brand & Communications Executive
Location: Manchester
Reporting To: CEO, COO, and SVP of Growth and Engagement
Salary Range: Competitive
About the Role
Our client is on an ambitious growth journey with a portfolio of four dynamic brands that need a cohesive narrative and strategic communications to elevate their market presence. We're looking for a proactive and creative Brand & Communications Executive to help build compelling brand stories, craft professional marketing materials, and enhance the brands’ visibility through PR and thought-provoking articles.
If you're a natural storyteller with a talent for creating high-quality content and experience in bringing brands to life across multiple channels, we'd love to hear from you
Key Responsibilities
Brand Development
- Work with stakeholders to define and refine the brand voice and positioning across the brand portfolio.
- Develop consistent tone of voice, messaging frameworks, and brand guidelines tailored to each brand’s audience.
- Identify storytelling opportunities that highlight the unique value proposition and human-interest aspects of the brands.
Content Creation & Marketing Materials
- Create and edit high-quality content for brochures, sales decks, website copy, press releases, and other marketing materials.
- Develop and execute content strategies to educate and engage target audiences.
- Craft thought leadership pieces, blog posts, case studies, and social media content to amplify brand awareness.
Market Engagement
- Position the client and their leadership as thought leaders through LinkedIn content, securing speaking opportunities, and pitching for industry awards.
- Monitor industry trends and competitor activity to inform content strategies.
- Build relationships with media outlets, journalists, and influencers to drive media coverage.
Social Media & Digital Marketing
- Manage social media accounts, creating engaging posts and fostering community interaction.
- Collaborate with the digital marketing team to develop SEO-friendly content and track campaign performance.
Employee Engagement & Internal Communications
- Develop internal communications strategies to enhance employee engagement and alignment with the company mission.
- Create internal newsletters, updates, and announcements to keep teams informed and motivated.
Measurement & Reporting
- Use analytics tools to track content performance, campaign results, and media coverage, providing actionable insights to improve ROI.
- Regularly report on engagement, reach, and sentiment metrics.
What We’re Looking For
- Proven experience in brand storytelling, copywriting, and content creation (agency or in-house).
- Expertise in PR, editing, and proofreading, with the ability to adapt tone for different audiences and formats.
- Knowledge of SEO and digital marketing strategies.
- Experience managing social media accounts and creating engaging digital content.
- Strong understanding of media relations and how to build relationships with press contacts.
- Excellent organisational skills, with the ability to manage multiple projects in a fast-paced environment.
- A creative thinker with attention to detail and a results-driven approach.
If this sounds like the next step in your career, apply now to join a fast-growing, innovative organisation shaping the future of its industry
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