Brand Communications Specialist
1 day ago
At BEAUTY BAY, we're seeking a skilled Brand Communications Specialist to lead our organic social strategy and bring our brand to life across all content channels.
Key Responsibilities
- Plan and execute organic social channel strategies from content creation to community management and performance analysis.
- Develop and implement brand pillars and ethos across all channels, aligned with the marketing calendar and key trading initiatives.
- Manage and develop the Organic Social team.
- Deliver regular reporting and analytics on channel performance, setting clear and ambitious KPIs with both short-term and long-term actions to drive continuous growth in reach and engagement.
- Partner with the Brand Campaign team to lead ideation and briefing of organic social activation for key retail brand and private label storytelling, including product launches and key commercial moments.
- Partner with the Paid Social team to align on content boosting plans, ensuring teams are focused on strategic objectives across commercial and brand awareness.
- Partner with the Influencer team to deliver strong community-centric plans, both through commissioned content and community engagement.
- Represent the Brand and Social teams as a champion of trend and community insights, sharing with the wider business to influence key strategic decisions and ensure BEAUTY BAY's brand values are always front of mind.
- Support international territories in building channel plans and driving growth in key international markets, ensuring our high standards of brand values are represented.
- Share trend, performance, and industry insights with the Creative team to ensure content is always best-in-class and optimized for each channel.
- Stay on the pulse of the digital landscape, identifying actionable future opportunities as the industry evolves.
Requirements
- 5+ years' experience in social media marketing, including line management.
- Strong attention to detail with a right-first-time mindset.
- Proactive with strong initiative and an ability to thrive in a fast-paced environment.
- Proven track record of managing and delivering multiple projects.
- An analytical, commercial mindset with a strong understanding of the importance of marketing.
- Excellent communication skills, both written and verbal.
- Committed to working as part of a team.
- Passionate about all things beauty.
Why join BEAUTY BAY?
BEAUTY BAY is a social-obsessed brand with community at the heart of everything we do. As a Brand Communications Specialist, you'll have the opportunity to work with a talented team to bring our brand to life across all content channels.
We're looking for someone who is passionate about social media, has a strong attention to detail, and is able to thrive in a fast-paced environment.
Apply now to join our team and be part of shaping the future of BEAUTY BAY's social media strategy.
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