Strategic Marketing Manager

3 weeks ago

Ruddington, United Kingdom MHR Full time
Job Description

As a family-owned business our people are central to our success, and following years of organic, consecutive growth, we’re looking for people who share our core values of sustainability, trust, collaboration, and innovation to drive us forwards.


Software never stays the same and neither do we. We want our people to be part of a progressive organisation, encouraged to embrace change and new ideas to shape our future development. Your input is vital, which is why we’re committed to personalised learning paths for every employee to help you, and us, grow.


Our goal is to make the world of work easier as a leader in the HR, payroll, finance, and integration solutions software and services industry. We’re proud to design and develop some of the best business solutions like iTrent and People First to support our customers’ people-related challenges across every vertical.


Looking for the place where you can belong? Join MHR and help us shape the world of work.


Key Responsibilities:

  • Strategic Planning : Define and continuously refine marketing strategies that elevate MHR's brand awareness and generate leads, resulting in revenue growth from strategic accounts.
  • Campaign Execution : Develop and implement targeted campaigns that build awareness for MHR across its suite of products and services in key markets.
  • Innovation in Marketing : Leverage existing marketing tools and explore new, innovative methods to improve targeting of key prospects and customers, maximizing the impact of marketing efforts.
  • Cross-Department Collaboration : Work closely with various departments to align marketing plans and execution, supporting the generation of incremental business.
  • Brand Leadership : Strengthen MHR’s reputation as a leader in its industry through effective marketing strategies and campaigns.
  • Account-Based Marketing (ABM) : Lead the creation and delivery of ABM and strategic marketing campaigns to engage high-value accounts.
  • Campaign Review & Optimisation : Review, evaluate, and optimise marketing campaigns to ensure they effectively target key accounts and deliver desired outcomes.


Requirements:

  • Proven experience in developing and executing marketing strategies that drive lead generation and revenue.
  • Strong understanding of ABM and strategic marketing campaigns.
  • Ability to innovate and develop new marketing approaches.
  • Excellent communication and collaboration skills.
  • Experience working across departments to deliver successful marketing outcomes.


Benefits to support you personally and professionally


Alongside the opportunity to work with an incredible team and express your individuality, we offer a range of personalised benefits including:


  • Access to over 60 internal training courses, professional qualifications, and cross-departmental mentoring and coaching programs
  • 24/7 access to a GP through SmartHealth for you and your family, confidential mental health support, and paid sick leave
  • Ability to purchase or sell additional holiday days beyond the standard 25 days and bank holidays
  • Monthly employee recognition program and departmental awards
  • Referral bonus scheme of up to £2,000
  • Employee-led social events such as running clubs, football teams, book clubs, and bake-offs
  • On-site subsidised restaurants offering a variety of fresh meals daily
  • Opt-in benefits schemes such as private medical insurance and dental coverage


We value the well-being, financial stability, and inclusivity of our employees, and strive to provide a supportive working environment.

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