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Senior Marketing Executive

1 month ago

Croydon, United Kingdom CV-Library Full time

Senior Marketing Executive
The Role: Senior Marketing Executive
This role is for a newly formed team in the Underwriting and Schemes division PIB Group Ltd. There are more than 15 brands across our division covering insurance products from childcare and healthcare to pet, motor and lifestyle products.
Operating across a portfolio of brands, the Senior Marketing Executive will support the Marketing Manager and wider team in developing and executing acquisition, customer and partner-led marketing plans. This role emphasises on building and nurturing strong relationships with partners and affiliates to drive joint marketing initiatives and achieve business growth.
Location optional: Hybrid: London, Croydon, Gloucester, Chelmsford,
Responsibilities:
* Responsible for creating and executing cohesive marketing campaigns across a portfolio of brands and multiple marketing channels including digital, social media, content, and events.
* Responsible for the end-to-end ownership of key campaigns and events, including strategy, planning, execution, and post campaign and event analysis.
* Work closely with our affiliates and partner communities to build strong relationships and drive joint marketing campaigns/activity that drive lead volumes and increase brand awareness.
* Oversee long-term marketing goals, including major event planning, aligning all activities with overall business objectives.
* Monitor and measure campaign performance and based on data and performance metrics, provide actionable insights to shape future marketing activities.
* Work with the wider team to deliver the marketing plan in line with pre-agreed budgets, business objectives and target audience needs.
* Work with digital team to manage social media channels and email marketing which is aligned with business requirements and integrated marketing campaigns supporting each vertical.
* Work closely with and brief our in-house design studio to create best-in-class campaign asset that work across all verticals and audiences.
* Collaborate with stakeholders in contact centre, business development, product, and finance to align marketing strategies with wider business initiatives and growth plan.
* Management of events, including trade shows, conferences, awards, webinars, and other promotional activities.
* Manage the marketing budget, ensuring spend is allocated effectively across various campaigns and channels and kept within budget.
Experience:
* 3 years+ Marketing experience across, preferably across multiple brands and distribution strategies.
* Experience in creating and executing marketing campaigns across the full marketing mix.
* Hands-on campaign experience with a deep understanding of offline and digital capabilities, measurement, optimisation, trends, and technologies.
* Strong project management skills with the ability to manage multiple priorities and deadlines.
* Excellent communication and interpersonal skills with experience working with stakeholders.
* Creative thinker with a proactive approach to problem-solving.
* Proficiency in marketing software and tools (e.g., Email, CRM systems, marketing automation platforms).
* Knowledge of working in a regulated market preferred but not essential.
Further information
As well as a competitive salary we offer the following benefits -
Competitive holiday allowance with the annual option to buy additional days
Death in Service benefit of x4 salary
Company pension scheme
Enhanced maternity and paternity leave packages
A flexible benefits package which allows you to add additional benefits to your overall package
Our benefits portal offers discounts on technology & electronics, cinemas, restaurants, days out, mortgage advice, travel and many more
Referral schemes
Discounted rates on PIB products
We offer a first-class employee benefits and welfare package to support our employees with financial management, cycle to work scheme, counselling support, health screening, will writing, menopause support, books, stopping smoking and much more
If supporting the local community, engaging with charities and having the opportunity to ‘give something back’ interests you, you have the opportunity to take an extra day to support this with a Volunteering day.
We also offer a wide range of discounts including a kids pass – giving you discount to over 4500 attractions and activities, discounts at hairdressers and beauticians, climate change projects with lots of other options to choose
PIB has a comprehensive learning & development framework, including professional study options and apprenticeships which are available to all employees, and which will support your career development
Being a part of our PIB Community Trust, we support fundraising where you can apply for grants from PIB Group towards your chosen charity
PIB Group are committed to improving their environmental impact in a responsible way. From the individual actions that our colleagues take every day through to installing the right facilities across our premises, there are many measures in place to help reduce PIB’s carbon footprint.
We are proud of our success and growth and have been recognised for many industry awards across our business. If you wish to work for a company that truly puts people at the heart of their organisation, then we would love to hear from you. PIB operates a flexible working policy, and our management teams will talk to you about how that would meet both your flexible working needs and those of the business and role you are applying for. We would love to hear from you if you want to hear more about opportunities in PIB.
We are an equal opportunities employer, committed to hiring a diverse and inclusive workforce. We do not discriminate on the basis of race, colour, gender, religion, disability, age, sexual orientation or any other characteristic protected by law.
REF-(Apply online only)