Event Marketing Executive

7 months ago

Croydon, United Kingdom Emap Full time

Business: emap
- Base Location: Croydon/Hybrid ( 3 days from home, 2 days in the office)
- Employment Type: Full time, Permanent
- Salary: £24,000 - £27,000 DOE + Bonus + Benefits
- Remote working or visa sponsorship are not available. emap does not offer visa sponsorship. Based on the UK employment law you need to have valid right to work in UK. Share code will be required during the interview process.

Events Marketing at emap offers an incredibly fast paced and dynamic environment. Working on market leading awards and conferences, you will be responsible for creating leads, driving awareness, delegate conference bookings, awards submissions, table sales, and supporting the commercial teams with sponsorship enablement marketing activities. This is an exciting opportunity to contribute to the success of a variety of reputable brands such as _Property Week_, AV Magazine, Electronics Weekly, Digital Refining and Decarbonisation Technology.

You will have to manage a large workload but enjoy a good variety of tasks, working in a team of 5 event marketers with a supportive and nurturing environment. You will be allocated a number of annual events across the blue division to focus on, supporting the senior marketer you’re paired with.

**Key responsibilities**:

- Support the Head of Events Marketing & Senior Events Marketing Manager to deliver a world-class, engaging marketing campaign across multiple annual events.
- Partnership marketing fulfilment, including creation of personalised assets, website updates and more.
- Produce digital event assets and brochures, liaising with logistics and editorial teams, working with design, delivered to schedule and within agreed budgets.
- Build and maintain event websites, optimise enquiries, bookings and traffic using evessio.
- Manage social media communications, including the scheduling of tweets and Linkedin postings.
- Increase the following and engagement of our social account using new and exciting content, technologies and ensuring we’re connected with all our existing stakeholders across the events.
- Develop and expand each event’s community using key social influencers
- Reporting of social media and online traffic, entries, and followers each month
- Proactively manage and grow the current database, build campaign data, and understand data selection, maintain existing data, and identify new sources of data for future growth
- To design and analyse questionnaires and other similar material for research purposes and report back to the team, making suggestions for the future
- To ensure that all work undertaken is completed to a deadline and to the high standards expected and within budget
- To identify and keep up to date with the latest marketing ideas and trends and industry best practice, making recommendations for the wider team to adopt
- Use market intelligence, customer insight and analysis to increase understanding of our audience and the effectiveness of marketing campaigns
- Provide regular analysis of key metrics and use this to assist with developing future strategy
- Assist the Head of Event Marketing and Senior Events Marketing Manager where needed, and carry out any other ad hoc duties as requested

**Skills and experience**:

- Strong knowledge of marketing principles, tactics, and best practices, with expertise in digital marketing and lead generation.
- Previous B2B events marketing experience gained ideally within media organisations - preferred by not essential
- Good working knowledge of social media scheduling tools - Hootsuite
- Experience working with a PPC management tool - preferred by not essential
- Understanding of Google Analytics and how to track KPIs, reporting on the success of a campaign
- Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate key messages to different audiences - essential
- Exceptional organisational skills, attention to detail, and the ability to manage multiple projects simultaneously.
- Self-motivated, proactive, and results-oriented, with the ability to work both independently and collaboratively in a fast-paced environment.
- Educated to degree level or equivalent advantageous

N.B. The role profile identifies the key responsibilities and competencies required in the role. It is not an exhaustive list of tasks that need to be completed. The company reserves the right to amend the role profile as the role develops with the business.

**Core competencies**:

- Excellent attention to detail and an ability to work effectively under pressure
- Ability to build strong working relationships
- Entrepreneurial spirit, proactive when seeking new sales leads

**Personal Attributes**:

- Confident, enthusiastic, and charismatic, with the natural ability to build rapport both on the phone and face to face.
- Possess a professional and collaborative attitude
- Articulate and polite telephone manner

**Learning & Development**

At emap, we b

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