Commercial Marketing Executive

5 months ago

Croydon, United Kingdom The Gym Group Full time

locations- Croydon- time type- Full time- posted on- Posted Yesterday- job requisition id- JR8668- Commercial Marketing Executive
- Reporting to: Senior Commercial Marketing Manager
- Based: Hybrid/ East Croydon
- Here at The Gym Group we believe we are simply the best in our industry Our amazing teams have skills, abilities and can-do attitudes that make this a great place to work
- We have strong, embedded values and an easy-going culture which ensures we put our people first. We pride ourselves on being fun, innovative, inclusive and engaging. We are now on the lookout for a Commercial Marketing Executive to join our amazing Marketing Team.
- What you need to know about us
- The Gym Group is not like your average gym To our members we’re the lowest cost nationwide 24/7 Gym with over 230 gyms and counting To our teams we are fun, welcoming, engaging and inclusive. We challenge our limits and push ourselves to impact positive change with our goals and initiatives. We take steps into new areas with a real and authentic purpose - It’s our mission to break down barriers to fitness for all.
- We’re #1 in our industry when it comes to our values, our culture and our people - check out Glassdoor if you don’t believe us. We offer a fantastic place to work in a great working culture and were recognised as #25 in the Top 50 places to work in the UK in 2022 We may be one of the leading budget gym chains in the UK but there’s nothing budget about our investment into our people. We have retained GOLD in our investors in people award for the last 6 years and silver in wellbeing last year. We’re recognised as a disability confident and inclusive employer which is something we are truly proud of. We have a brilliant team and opportunities for development and growth with support for success.
- That’s what you’re looking for right? We’re With You So let us tell you more.- What you need to know about the role
- Our Commercial Marketing Executive will support in delivering sustainable revenue growth across our estate through supercharged integrated marketing campaigns - with a core focus on new site openings. In this role, you will work collaboratively with other areas of the business to ensure accurate and timely communication of key trading activities to relevant parties, alongside ensuring each team has access to the relevant information. You will also work alongside our external media, comms and creative agencies to deliver best-in-class media campaigns.
- This role encompasses key priority areas:

- Develop and execute comprehensive commercial & marketing strategies in collaboration with the marketing team and our external agencies.
- Create and manage marketing campaigns across various channels, including digital, print, and social media.
- Oversee the production of marketing materials, ensuring they are in line with brand guidelines.
- Analyse the performance of marketing campaigns and adjust strategies as necessary.
- Identify opportunities to optimise existing processes to support the Commercial & Marketing teams.
- Collaborate with the Operations team to co-ordinate local marketing plans.
- Monitor performance of commercial activities using key metrics and prepare reports for senior management.
- Monitor industry trends and competitor activities to stay ahead of the market.
- Support budget management and ensure all marketing activities deliver a positive return on investment.
- What we need from you
- Proven experience in a marketing role, ideally in a commercial setting.
- Strong understanding of marketing principles and strategies.
- Strong commercial acumen with an ability to understand data to derive insights that will deliver revenue positive initiatives.
- Excellent communication and interpersonal skills.
- Creative thinker with the ability to solve problems effectively.
- Ability to multitask and manage multiple projects in a fast-paced environment.
- Previous experience of working with external media agencies desired, but not essential.
- Previous experience in a subscription or multi-site business desired, but not essential.
- So, we’ve told you all about us and our amazing new opportunity; now it’s your turn to hit ‘Apply’ and tell us about YOU. We get that not everyone wants a 9 - 5 and here at The Gym Group we are pretty flexible. Talk to us about your requirements during the process and explore the many options including flex hours, a condensed working week or even part-time contracts.

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