Senior Marketing Program Director

5 days ago


Croydon, Greater London, United Kingdom The Gym Group Full time

We are seeking a highly experienced Senior Marketing Program Director to join our team at The Gym Group. In this role, you will be responsible for developing and implementing comprehensive brand strategies aligned with business goals, target audience insights, and market trends.

Responsibilities:
  • Brand Strategy: Working with the CCO and Head of MarComms / Senior Brand Managers on Brand Proposition. To develop and implement comprehensive brand strategies aligned with business goals, target audience insights, and market trends.
  • Campaign Execution: Collaborate with operational teams to deliver our new brand guidelines as well as key campaigns in our gyms across the country.
  • Content Creation: Work with the social media team to create compelling content, including marketing collateral, advertising creatives, social media content, and video assets, that resonate with the target audience and align with brand strategy.

The ideal candidate will have proven experience in developing brand strategies, positioning, and brand guidelines, as well as expertise in planning and delivering integrated campaigns across multiple channels.


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