Brand Marketing Lead

22 hours ago


Maidenhead, Windsor and Maidenhead, United Kingdom JACOBS DOUWE EGBERTS Full time
Job Description

We are seeking a highly motivated and experienced Brand Marketing Director to join our dynamic UK-wide Marketing team. As a key member of the team, you will be responsible for developing and executing strategic marketing plans to drive brand growth and customer engagement.

Your primary focus will be on building strong relationships with internal stakeholders, including our commercial and sales teams, as well as external partners, such as advertising agencies and media outlets.

A successful candidate will have a proven track record of driving business growth through effective marketing strategies, excellent communication skills, and the ability to work collaboratively in a fast-paced environment.

Key responsibilities include:

  • Developing and executing Kenco activations - ATL & BTL across TV, social, digital & shopper touchpoints.
  • Acting as a 'brand guardian' for Kenco, working closely with external creative, shopper and media agency partners.
  • Championing your brand and category, working closely with local and global stakeholders.
  • Supporting the Brand Manager(s)/ Category Manager on range/portfolio management, including leadership of innovation & renovation projects.
  • Responsible for brand and portfolio performance tracking and analysis.
  • Supporting Shopper Marketing & Category Management JDE teams to ensure exceptional brand activation in-store & on shelf.
  • Owning the local marketing budget, management, tracking and reporting.
  • Compiling market & competitor reviews in order to feed into plans.

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