Marketing Lead

2 weeks ago


Maidenhead, Windsor and Maidenhead, United Kingdom JACOBS DOUWE EGBERTS Full time

Company Overview

JACOBS DOUWE EGBERTS is a leading company in the coffee industry, offering a range of high-quality products.

Job Description

We are seeking an experienced Marketing Lead to join our team. In this role, you will be responsible for developing and implementing effective marketing strategies to drive sales growth and brand awareness. As part of our Category Development and Shopper Marketing team, you will work closely with other departments to achieve business objectives.

About the Role

You will have a strong understanding of the FMCG market and be able to identify insights across multiple data sources. You will also have experience in building and tracking budgets, as well as managing teams. We are looking for someone who can travel regularly within the UK and has good Excel and PowerPoint skills.

Key Responsibilities

  1. Develop and implement tailored brand marketing plans to create best-in-class activation plans for our retail customers.
  2. Work closely with the sales team to understand retailer objectives and align with our business priorities.
  3. Measure and evaluate customer activation spend to ensure positive ROI.
  4. Support procurement processes and manage POs in a timely manner.
  5. Develop toolkits and activation ideas relevant for customer activation plans.
  6. Interpret shopper insight data and provide insights to inform marketing and customer strategies.
  7. Lead planning of annual Customer Brand Planning days.
  8. Manage and coach the shopper marketing intern.

Estimated Salary: £60,000 - £80,000 per year

This salary is based on industry standards and takes into account factors such as location, job responsibilities, and required skills and qualifications.



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