Marketing Director
2 days ago
This is a highly sought-after role for a Brand Marketing Director to join our dynamic UK-wide Marketing team, specifically focused on one of our highest profile brands, Kenco.
You will be responsible for executing the Kenco ATL & BTL activations, delivering innovation and renovation projects, supporting in-store activations as well as supporting the development & execution of our annual brand plan.
To ensure you have a good grounding in brand performance, you will also be actively involved in brand tracking and analysis, shaping insights and actions for growth.
Working closely with cross-functional teams both internally & externally, you'll be exposed to the full marketing mix.
Key responsibilities include:
- Developing and executing Kenco activations - ATL & BTL across TV, social, digital & shopper touchpoints.
- Acting as a 'brand guardian' for Kenco, working closely with external creative, shopper and media agency partners.
- Championing your brand and category, working closely with local and global stakeholders.
- Supporting the Brand Manager(s)/ Category Manager on range/portfolio management, including leadership of innovation & renovation projects.
- Responsible for brand and portfolio performance tracking and analysis.
- Supporting Shopper Marketing & Category Management JDE teams to ensure exceptional brand activation in-store & on shelf.
- Owning the local marketing budget, management, tracking and reporting.
- Compiling market & competitor reviews in order to feed into plans.
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