Sales Director Off Trade

1 day ago

London, Greater London, United Kingdom SERVED® Full time
{"title": "Head of Sales Off Trade", "description": "Join the Team that's Revolutionizing the Ready-to-Drink Market

SERVED is a pioneering brand that's quickly become one of the fastest-growing ready-to-drink brands in the UK, with Heineken acquiring a significant minority stake in 2023.

We're on a mission to make a positive impact on the environment, and our drinks are made with 'wonky fruit' that would have otherwise gone to waste. We're committed to reducing our carbon footprint and have introduced carbon labelling, making us the first RTD brand globally to do so.

We're looking for a highly ambitious and entrepreneurial Head of Sales Off Trade to take ownership of our off-trade channels and team, build long-term relationships, and deliver category-leading growth.

Key Responsibilities:
  • Develop and deliver channel strategy with full P&L accountability and budget management of the total off-trade
  • Build strong JBP's with customers to ensure profitable growth plans and business objectives
  • Seek out and secure new business opportunities in the off-trade, with a particular focus on the national grocery and convenience channels
  • Deliver brilliant category-driving annual business plans focusing on key growth drivers including share of shelf, POS, distribution, pricing, promotions, and investment
  • Analyse sales data to continually improve and develop sales strategy
Requirements:
  • Education to at least degree level, or equivalent, with a minimum of 5 years previous experience within a branded and fast-growing, food or drinks brand
  • Directly responsible for the off-trade or grocery channel with full P&L responsibility
  • Strong existing relationships within the grocery, convenience, and off-trade channels
  • Results-oriented, think commercially, value every pound, and you're a great brand ambassador
What We Offer:
  • Competitive base salary
  • Annual bonus based on achieving annual KPIs
  • 25 days holiday + public holidays
  • 3% employer pension contribution, 5% optional employee contribution
  • Free SERVED for yourself, and product discount codes for friends and family
  • Private Medical Insurance with Bupa
  • Flexible working

We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate against workers or job applicants on the basis of race, age, nationality, ethnic or national origin, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, disability, religion or belief, gender, or sexual orientation.

", "lang_code": "en"}

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