Sales Director Off Trade

7 hours ago

London, Greater London, United Kingdom SERVED® Full time
About SERVED

SERVED is a rapidly growing ready-to-drink brand in the UK, co-owned by Ellie Goulding and acquired by Heineken in 2023. We're committed to sustainability and social responsibility, using 'wonky fruit' to reduce waste and investing 5% of our profits in environmental projects.

Job Description

We're seeking an entrepreneurial and ambitious Head of Sales Off Trade to lead our off-trade channels and team, building long-term relationships and delivering category-leading growth.

Key Responsibilities
  • Develop and deliver channel strategy with full P&L accountability and budget management of the total off-trade
  • Build strong business relationships with customers to ensure profitable growth plans and business objectives
  • Seek out and secure new business opportunities in the off-trade, focusing on national grocery and convenience channels
  • Deliver brilliant category-driving annual business plans, focusing on key growth drivers including share of shelf, POS, distribution, pricing, promotions, and investment
  • Analyse sales data to continually improve and develop sales strategy
Requirements
  • Education to at least degree level, or equivalent, with a minimum of 5 years' previous experience within a branded and fast-growing, food or drinks brand
  • Direct responsibility for the off-trade or grocery channel with full P&L responsibility
  • Strong existing relationships within the grocery, convenience, and off-trade channels
  • Results-oriented, commercially savvy, and a great brand ambassador
What We Offer
  • Competitive base salary
  • Annual bonus based on achieving annual KPIs
  • 25 days' holiday + public holidays
  • 3% employer pension contribution, 5% optional employee contribution
  • Free SERVED for yourself, and product discount codes for friends and family
  • Private Medical Insurance with Bupa
  • Flexible working
Our Values

We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate against workers or job applicants on the basis of race, age, nationality, ethnic or national origin, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, disability, religion or belief, gender, or sexual orientation.

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