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Sales Director Off Trade

2 months ago

London, Greater London, United Kingdom SERVED® Full time
About SERVED

SERVED is a rapidly growing ready-to-drink brand in the UK, co-owned by Ellie Goulding and acquired by Heineken in 2023. We're committed to sustainability and social responsibility, using 'wonky fruit' to reduce waste and investing 5% of our profits in environmental projects.

Job Description

We're seeking an entrepreneurial and ambitious Head of Sales Off Trade to lead our off-trade channels and team, building long-term relationships and delivering category-leading growth. As a key member of our leadership team, you'll develop and execute channel strategies, manage budgets, and drive sales growth.

Key Responsibilities
  • Develop and deliver channel strategies with full P&L accountability and budget management
  • Build strong business partnerships with customers to ensure profitable growth plans and business objectives
  • Seek out and secure new business opportunities in the off-trade, focusing on national grocery and convenience channels
  • Deliver category-driving annual business plans, focusing on key growth drivers
  • Analyse sales data to improve and develop sales strategies
Requirements
  • Education to at least degree level, or equivalent, with a minimum of 5 years' experience in a branded and fast-growing food or drinks brand
  • Direct responsibility for the off-trade or grocery channel with full P&L responsibility
  • Strong existing relationships within the grocery, convenience, and off-trade channels
  • Results-oriented, commercially savvy, and a great brand ambassador
What We Offer
  • Competitive base salary
  • Annual bonus based on achieving annual KPIs
  • 25 days' holiday + public holidays
  • 3% employer pension contribution, 5% optional employee contribution
  • Free SERVED for yourself, and product discount codes for friends and family
  • Private Medical Insurance with Bupa
  • Flexible working
Our Values

We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate against workers or job applicants on the basis of race, age, nationality, ethnic or national origin, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, disability, religion or belief, gender or sexual orientation.