Travel Trade Operations Director
2 weeks ago
The National Gallery is seeking an experienced Travel Trade Operations Director to join the team during an exciting period. As a key member of the team, you will work closely with the HOHE to develop a sales strategy for B2B sales for trade and groups, designed to meet and exceed plan.
Key Responsibilities:- Work to revenue targets and KPIs set by HOHE and HOLSTE to develop a sales strategy for B2B sales for trade and groups designed to meet and exceed plan.
- Assist the HOHE with forecasting expected revenue and managing expenditure of the travel trade budget.
- Convert and upsell any group or private enquiry (B2C).
- Maintain a portfolio of partner accounts and oversee account management of new travel trade partners.
- Build the reputation and reach of the National Gallery through travel trade partnerships, building relationships with tour operators and B2C business operators.
- Plan and execute travel trade marketing sales campaigns, developed closely with Marketing teams and with an understanding of NG brand and USPs.
- Work closely with the marketing team to develop collateral for trade shows, websites, and 3rd party partners.
- Develop and build relationships with trade associations and other attractions to raise the National Gallery's profile within the travel trade.
- Host familiarization trips, provide training, and attend relevant trade shows, meetings, seminars, and networking opportunities.
- Compile regular weekly and monthly reports relating to the financial performance of Groups & Travel Trade.
- Analyse data to identify and react accordingly to address gaps in sales.
- Identify trends in the marketplace and react accordingly.
- Work closely with the Product Team within Loyalty, Sales & Ticketed Experiences on a cycle of feedback, analysis, and new product demand.
- Manage 3rd party integration onto the API (Ventrata), building in tickets to the system, closing off or opening dates in the back end.
- Support the Travel Trade & Events Co-ordinator with the Travel Trade inbox to assist in dealing with sales enquiries and operational requests.
- Ability to create long-lasting commercial relationships.
- An effective team player with a positive attitude, highly motivated and passionate with a commercial focus.
- Extensive experience in a similar role with experience of working specifically within the travel trade sector.
- Significant experience in developing and delivering against an annual travel trade sales plan.
- Established contacts and knowledge of sales and marketing principles within the Travel Trade industry.
- Experience of working with online ticketing systems.
- Proven experience of preparing and presenting comprehensive reporting on all aspects of a complex sales operation to senior management level.
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