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Sales Director Off Trade
2 months ago
SERVED is a rapidly growing ready-to-drink brand, co-owned by Ellie Goulding, that has quickly become one of the fastest-growing brands in the UK. With Heineken acquiring a significant minority stake in September 2023, SERVED is now available in over 8,000 distribution points across the UK, including major retailers such as Tesco, Morrisons, and WHSmith.
Job DescriptionWe are seeking an entrepreneurial and ambitious Head of Sales Off Trade to join our team and take ownership of our off-trade channels and team. As a key member of our leadership team, you will be responsible for developing and delivering channel strategy, with full P&L accountability and budget management of the total off-trade.
Key Responsibilities- Develop and deliver channel strategy to drive category leading growth
- Build strong relationships with customers to ensure profitable growth plans and business objectives
- Seek out and secure new business opportunities in the off-trade, with a focus on national grocery and convenience channels
- Deliver brilliant category driving annual business plans, focusing on key growth drivers such as share of shelf, POS, distribution, pricing, promotions, and investment
- Analyse sales data to continually improve and develop sales strategy
- Education to at least degree level, or equivalent, with a minimum of 5 years previous experience within a branded and fast-growing, food or drinks brand
- Direct responsibility for the off-trade or grocery channel with full P&L responsibility
- Strong existing relationships within the grocery, convenience, and off-trade channels
- Results-oriented, commercially savvy, and a great brand ambassador
- Competitive base salary
- Annual bonus based on achieving annual KPIs
- 25 days holiday + public holidays
- 3% employer pension contribution, 5% optional employee contribution
- Free SERVED for yourself, and product discount codes for friends and family
- Private Medical Insurance with Bupa
- Flexible working
We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate against workers or job applicants on the basis of race, age, nationality, ethnic or national origin, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, disability, religion or belief, gender or sexual orientation.