Strategic Marketing Leader

3 weeks ago


Basingstoke, Hampshire, United Kingdom GAME Full time
About the Role

We are seeking a highly skilled Strategic Marketing Leader to join our team at GAME. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing campaigns to drive brand and commercial growth across gaming, toys, and tech.

Key Responsibilities:

  • Collaborate with the Group Head of Brand to develop marketing strategies and activities that align with our business goals.
  • Manage the planning and delivery of 360 marketing campaigns, from ideation to launch, ensuring alignment with brand and commercial objectives.
  • Build strong relationships with internal teams, including PR, social, digital marketing, e-commerce, CRM, and retail marketing, to deliver campaigns across GAME and Group-owned channels.
  • Review campaign analytics to inform future marketing plans and report back to the business and key partners.
  • Develop and maintain the marketing growth strategy for toys, tech, and collectables, while ensuring we maintain our strong presence in the gaming market.
  • Manage the GAME seasonal brand calendar, campaign plans, and launches, ensuring effective communication and delivery across the business.
  • Communicate and align stakeholders on product and campaign launches, commercial priorities, and brand objectives.
Qualifications

To be successful in this role, you will need:

  • A minimum of 3 years of experience in a marketing manager role, with a track record of delivering integrated marketing campaigns.
  • Prior experience in relevant industries, such as gaming, fashion, sport, lifestyle, or retail.
  • Strong Microsoft Office skills and knowledge of Keynote.
About Us

At GAME, we are committed to creating a workplace culture that values employee well-being, growth, and development. We offer a range of benefits and perks, including a benefits package, rewards and recognition schemes, and opportunities for career growth and development.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and experienced marketing professional looking to join a dynamic and fast-paced team, please apply below.



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