Strategic Marketing Professional

2 days ago

Basingstoke, Hampshire, United Kingdom In Technology Group Full time

Marketing Manager

Our client, In Technology Group, is seeking a visionary Marketing Manager to shape their marketing strategy and drive brand growth. This role is perfect for a marketing professional who thrives on building impactful campaigns, leading a team, and making data-driven decisions.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies across digital, social, and traditional media channels to elevate brand awareness and customer engagement.
  • Manage and optimize multi-channel campaigns, including SEO, PPC, email marketing, social media, and content marketing, ensuring alignment with business goals and delivering measurable results.
  • Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for growth.
  • Oversee content creation by collaborating with designers and copywriters to deliver consistent, compelling marketing materials in line with the brand's voice.
  • Analyze marketing performance metrics, prepare detailed reports, and present actionable insights to senior management.
  • Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive brand messaging and a seamless customer experience.
  • Manage and allocate the marketing budget effectively to achieve business objectives.

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