Strategic Marketing Professional

4 weeks ago


Basingstoke, Hampshire, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time

Marketing Manager Role Overview

Armstrong Lloyd - Marketing Recruitment is seeking a skilled Marketing Manager to join our team. As a Marketing Manager, you will be responsible for driving the delivery of go-to-market activities and marketing campaigns for our B2B SAAS business.

Key Responsibilities:

  • Develop and execute end-to-end marketing campaigns across multiple channels.
  • Manage project timelines, resources, and budget to ensure successful campaign execution.
  • Plan and execute full-funnel campaigns to build pipelines within identified target accounts/industries.
  • Define ideal customer profiles and develop creative, innovative, and engaging messaging.
  • Plan, execute, measure A/B tests, and brainstorm new and creative growth strategies.
  • Manage campaign launch and timeline, ROI, and data-driven improvements through optimisation.
  • Define and track campaign metrics to ensure business impact measured by named account pipeline (sourced/influenced), database growth, data accuracy for named accounts, and account/person engagement scores.
  • Act as a trusted advisor to the sales team and product team to achieve sales goals and objectives.
  • Communicate campaign strategy and results with stakeholders.

Requirements:

  • Experience working in B2B SAAS.
  • Experience in executing commercial outcome-driven end-to-end marketing campaigns.
  • Exceptional project management and stakeholder engagement skills.
  • Ability to tell the story and message within your campaigns.
  • Will thrive within a test, measure, and improve culture.
  • Passion to make a difference to work in a fast-paced agile team.

Why Armstrong Lloyd - Marketing Recruitment?

  • Our marketing team is led by an amazing CMO who has built a best-in-class marketing team, so a great place to collaborate, learn, and thrive and make an impact.
  • Great future scope for personal and professional development.
  • To be part of building a best-in-class marketing team for a high-growth business.
  • The people on the team are friendly, and the company structure is transparent.
  • Flexible working culture.
  • Strong financial backing, a recent marketing department cash injection, and impressive company growth expectations.


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