Strategic Marketing Professional
4 weeks ago
Marketing Manager Role Overview
Armstrong Lloyd - Marketing Recruitment is seeking a skilled Marketing Manager to join our team. As a Marketing Manager, you will be responsible for driving the delivery of go-to-market activities and marketing campaigns for our B2B SAAS business.
Key Responsibilities:
- Develop and execute end-to-end marketing campaigns across multiple channels.
- Manage project timelines, resources, and budget to ensure successful campaign execution.
- Plan and execute full-funnel campaigns to build pipelines within identified target accounts/industries.
- Define ideal customer profiles and develop creative, innovative, and engaging messaging.
- Plan, execute, measure A/B tests, and brainstorm new and creative growth strategies.
- Manage campaign launch and timeline, ROI, and data-driven improvements through optimisation.
- Define and track campaign metrics to ensure business impact measured by named account pipeline (sourced/influenced), database growth, data accuracy for named accounts, and account/person engagement scores.
- Act as a trusted advisor to the sales team and product team to achieve sales goals and objectives.
- Communicate campaign strategy and results with stakeholders.
Requirements:
- Experience working in B2B SAAS.
- Experience in executing commercial outcome-driven end-to-end marketing campaigns.
- Exceptional project management and stakeholder engagement skills.
- Ability to tell the story and message within your campaigns.
- Will thrive within a test, measure, and improve culture.
- Passion to make a difference to work in a fast-paced agile team.
Why Armstrong Lloyd - Marketing Recruitment?
- Our marketing team is led by an amazing CMO who has built a best-in-class marketing team, so a great place to collaborate, learn, and thrive and make an impact.
- Great future scope for personal and professional development.
- To be part of building a best-in-class marketing team for a high-growth business.
- The people on the team are friendly, and the company structure is transparent.
- Flexible working culture.
- Strong financial backing, a recent marketing department cash injection, and impressive company growth expectations.
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