Strategic Omnichannel Marketing Specialist

1 month ago


Basingstoke, Hampshire, United Kingdom PE Global Full time

PE Global is currently seeking a highly skilled Strategic Omnichannel Marketing Specialist for a contract role with a leading multinational Pharma client based in the UK. This critical position plays a key role in transforming our marketing and customer engagement capabilities to deliver exceptional customer experiences with brands in our key therapy areas.

Job Overview

This role involves developing, executing, and launching omnichannel strategy campaigns, as well as collaborating with cross-functional teams to drive business outcomes.

Responsibilities:
  • Campaign Planning and Execution: Participate in the planning and execution of omnichannel campaigns, driving the development, approval, and launch of digital assets such as websites, source of authorities (SOA), emails, and more.
  • Digital Channel Ownership: Collaborate with OCE Strategists to develop digital engagement strategies.
  • Key Digital Asset Creation: Lead the creation, approval, and launch of key digital assets.
  • Technology Adoption: Adopt and roll out new technologies to increase overall brand awareness.
  • Campaign Measurement and Optimization: Support OCE Strategists in establishing key performance indicators (KPIs) to track campaign effectiveness and provide regular reports and insights to stakeholders on campaign performance and ROI.
  • Cross-Functional Collaboration: Collaborate with internal teams, including E&C, Code Reviewers, Tech@Lilly, and external stakeholders to ensure alignment of marketing efforts with overall business objectives and clear process layouts.
Requirements:

The ideal candidate will have experience in digital/omnichannel marketing within Pharma or the healthcare industry and a Bachelor's degree in Marketing, Business Administration, or a related field.

  • Proactive and Solution-Oriented: A proactive individual who anticipates challenges and takes initiative to find effective solutions, driving projects forward with a can-do attitude.
  • Highly Organized and Detail-Oriented: Someone who excels at managing multiple projects simultaneously by maintaining a structured approach, paying close attention to details, and ensuring that all tasks are completed on time and within scope.
  • Adaptable and Open to Innovation: An adaptable individual who embraces change, is eager to learn and adopt new technologies, and is willing to pivot strategies based on data and emerging trends.
  • Results-Driven with a Strong Work Ethic: A results-driven professional who is committed to achieving measurable outcomes, consistently delivers high-quality work, and is motivated by success.

Estimated salary: £60,000 - £80,000 per annum, depending on experience.



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