Customer Insight Analyst
4 weeks ago
About the Role:
We are seeking a highly skilled Customer Insight Analyst to join our Marketing team at Abel & Cole. As a key member of our team, you will be responsible for delivering actionable insights on Customer Lifetime Value (CLTV) and driving business growth through data-driven decision making.
Key Responsibilities:
- Report on and deliver actionable insights on LTV:CAC ratio by channel, cohort, and segment, both in terms of actuals and forecasting.
- Ideate robust testing plans with the teams to drive print, digital, and in-box campaigns that drive incremental sales, delivering directly into LTV.
- Have a strong understanding of our NPS, brand awareness, and customer satisfaction scores to help inform customer performance using both leading and lagging KPIs.
- Lead and assist with ad hoc pieces of analysis based on opportunities you and the team spot dedicated to driving performance.
- Feed into our Department OKRs on a quarterly cadence, both in terms of reporting against them but also developing what we should be reporting against to drive success.
- Help to develop a new segmentation model in order to understand our customer performance better.
About You:
We are looking for someone with excellent Excel, SQL (or other coding language) skills and experience with Google Analytics. You should have experience in customer LTV/economics and D2C business. Exposure to Marketing budget, including month-end reporting, is also essential. You will be able to present complex data clearly to a range of audiences and have excellent relationship-building skills.
What We Offer:
Abel & Cole promotes equal opportunities for all employees. We want our employees to feel they can be themselves at work and develop their talents to the full. Members of staff are expected to take personal responsibility for keeping our workplace free from discrimination, harassment, and bullying - a place where everyone is treated fairly and respectfully.
This is a hybrid role based out of our Wimbledon office, with one day required on-site per week. If you are a data-driven individual with a passion for customer insight and business growth, we would love to hear from you.
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