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Customer Insights Analyst
1 month ago
At Frasers Group, we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Our Mission - we are building the worlds most admired and compelling brand ecosystem
Our Purpose - we are elevating the lives of the many with access to the world's best brands and experiences
As a Customer Insights Analyst, you'll play a crucial role in connecting the dots across our customer data. You will be responsible for providing insight on our customer's needs and behaviours and reporting the health of our customer base to the business. You will work closely with the CRM, Membership, Trade & Marketing teams and wider digital function, supporting with analysis and reporting to drive better decisions across the customer universe.
Key Responsibilities:
- Leverage several data sources, like Google Analytics, transactional databases and advertising platforms to create a holistic view of the customer.
- Work closely with data engineering to prioritise a roadmap of data models and automations to satisfy our analytics needs.
- Scrutinising large datasets with visualisations tools (e.g. PowerBI / Looker) and presenting the outputs to senior management and wider digital teams.
- Support the team delivering a framework of periodic analysis and reporting, communicating our customer performance coherently.
- Measure the effectiveness of our customer communication through experimentation and incrementality.
- Develop relationships with data engineering, commercial analytics, and other business stakeholders to ensure we have continuity in definitions and data governance.
- Build tools and educate the wider team to help drive a data culture and democratise our data.
Requirements:
- Proficiency with SQL (required) and R/Python (nice to have).
- Strong visualisation skills (e.g., PowerBI, Looker, Tableau etc.).
- Extensive experience working in analytics or business intelligence within an ecommerce / retail setting.
- Good understanding of applying customer analytics core concepts (e.g. LTV, CAC, RFM, Churn, NPS/CSAT).
- Expert communicator, with the ability to flex their presentation style based on the audience.
- A passion for data with natural curiosity for uncovering informative insight.
- Keen interest in the future of customer analytics, including lifetime value and retention.
- Experience building / briefing data models in a cloud environment (e.g. BigQuery, Snowflake, Redshift).
- Ability to work autonomously, building strong working relationships with key stakeholders across CRM, Membership, trading and other digital functions.
As part of the application process, please provide examples of your portfolio.
At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
- Think without limits - Think fast, think fearlessly, and take the team with you
- Own it and back yourself - Own the basics, own your role and own the results
- Be relevant - Relevant to our people, our partners and the planet
