Campaign Effectiveness Manager
6 days ago
**About the Role**
We are seeking a highly skilled Campaign Effectiveness Manager to join our team at InterQuest Financial Markets. As a key member of our marketing team, you will be responsible for designing, leading, and delivering effective campaign content strategies to position our client's product on the market while driving sales, retention, leads, and positive customer behavior across the EMEA region.
Key Responsibilities
- Develop and implement content strategies for pan-EMEA marketing campaigns that align to business objectives.
- Conduct research into preferences and behavior in the context of content consumption across target audience groups to develop a campaign content strategy based on buyer intent.
- Work with Digital and Demand teams to enhance our client's online presence through SEO-optimized content to boost authority, rankings, web traffic, and leads.
- Oversee the production of high-quality, customer-centric content, including blog posts, sales presentations, email campaigns, landing pages, video scripts, eBooks, and more that support inbound content marketing and outbound content programs.
- Develop productive partnerships with EMEA teams, agencies, copywriters, designers, and other stakeholders to produce content that helps influence behavioral/mindset changes with customers and prospects, while supporting marketing objectives.
- Work with teams to carry out a regular audit of the central content inventory and advise on what content can be archived, updated, reused, or repurposed, while highlighting any gaps in terms of how content maps to buyers' needs.
- Input into EMEA content calendar to support the publishing frequency required to build inbound traffic and engagement. Help build interlocked campaign and portfolio calendar to align product and promotion.
- Implement SEO best practices in all content to drive organic traffic.
- Work with teams to monitor content performance metrics (KPIs) at program and asset level.
- Work with Content Operations team to create and maintain guidance and templates that can be leveraged to ensure content governance, with the goal to drive consistency in our client's go-to-market approach.
- Exceptional written and verbal English communication skills. Excellent attention to detail, proofreading, and copywriting skills (brand voice, style, grammar).
- Clear commercial understanding of the connection between business strategy and go-to-market.
- Expertise in content creation across key functional areas (demand marketing, sales enablement, customer engagement, brand, and reputation).
- Ability to digest and articulate complex concepts for targeted communication throughout the buyer-customer journey - intuitively understanding what an audience needs to know and how they want to consume it.
- Agile, adaptable, and proactive individual with a structured work style and capacity to deliver in a fast-paced environment.
- Strong project management and organizational skills.
- Demonstrated ability to quickly learn and apply new business domain knowledge to content creation.
- Positive team player with good stakeholder management and consensus-building skills - ability to collaborate with cross-functional teams effectively.
- Technical understanding of digital platforms, including content management systems.
- Related experience (e.g., content marketing, campaigns, and communications).
What We Offer
- Competitive basic salary
- Annual bonus
- Hybrid working
- Industry-leading benefits
- Opportunity to add a leading, global brand to your portfolio.
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